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H-E-B unveils colorful ad campaign

BY DSN STAFF

SANTA MONICA, Calif. — H-E-B has launched a new ad campaign designed to give some humanity to its price-driven message.

Branding agency The Richards Group said Wednesday, on behalf of client H-E-B, that it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B’s logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on H-E-B’s social media channels, including YouTube.com/HEB.

With H-E-B’s red background as the canvas, each spot conveys a word- and picture-driven story designed to engage parents and families.

“We wanted to find a way to bring a little more fun and humanity to what was essentially a price-driven message,” said Chris Smith, The Richards Group’s brand creative group head. “Because it’s not about saving money; it’s about the people you’re saving money for.”

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Allscripts partnership helps position MinuteClinic for future growth

BY Antoinette Alexander

WHAT IT MEANS AND WHY IT’S IMPORTANT — The fact that CVS Caremark’s MinuteClinic has partnered with Allscripts to leverage its electronic health record system helps further position MinuteClinic for future growth and clinical collaboration.

(THE NEWS: MinuteClinic deploys Allscripts EHR nationally. For the full story, click here.)

As the article stated, MinuteClinic will transition from its existing proprietary electronic medical record system to the Allscripts MyWay Electronic Health Record — a move that makes MinuteClinic part of one of the largest networks of healthcare providers using EHRs.

Furthermore, the partnership with Allscripts, whose current clients include some of the healthcare systems with which MinuteClinic has affiliated, positions the retail-based clinic operator well for future growth and clinical collaboration.

MinuteClinic continues to evolve and play a greater role in the U.S. healthcare system with its expanding footprint, broadening scope of service and growing roster of strategic affiliations.

Over the past few years, MinuteClinic has formed affiliations with a number of health systems. It currently has affiliations with more than a dozen healthcare systems, with the most recent being HCA’s TriStar Health, the largest health system in Middle Tennessee. That partnership was announced on Friday.

As the clinic operator eyes expansion, ensuring seamless, private and reliable access to patient information and also providing the opportunity to share patient treatments electronically with the patient’s primary care physician will only become increasingly vital.

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Team Enterprises introduces Team TransActive division

BY Allison Cerra

NEW YORK — A MDC Partners agency has expanded in the strategic discipline of shopper marketing.

Team Enterprises said that its Team TransActive division will connect brands and consumers wherever they shop, giving new and existing clients influence over the pathway to purchase at the point of sale. Services will include shopper marketing, retail merchandising, assisted sales and training, events, demonstrations and sampling, retail and brand insights, and fulfillment.

Based in Fort Lauderdale, Fla., the Team TransActive division will be led by Tom Dowdy and Ira Rosenkrantz, who co-founded National In-Store, a retail services company.

“We understand this new go-to-market reality and are dedicated to ensuring that clients, have the tools they need to deliver the highest level of immersive brand engagement and interaction with consumers at the point-of-sale,” Team Enterprises CEO Dan Gregory said. “Team TransActive harnesses the expertise of industry leaders with unmatched scale and decades of experience to immediately provide clients with a comprehensive portfolio of services which ‘deliver exceptional retail experiences.’”

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