Gwen Stefani named Revlon’s newest Brand Ambassador
NEW YORK — Pop superstar Gwen Stefani has been named Revlon’s newest Global Brand Ambassador. The three-time Grammy Award winning singer, songwriter, fashion designer and entrepreneur, will be representing the trend-setting beauty brand in global campaigns beginning this year, featuring Revlon’s empowering Choose Love message.
“We are thrilled that Gwen Stefani will be representing Revlon as a Global Brand Ambassador,” said Revlon President & CEO Fabian Garcia. “Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an entrepreneur and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”
Stefani launched her music career in 1986 with the band No Doubt. She followed that with a multi-platinum career as a solo artist, most recently with the 2016 release of her chart topping album “This Is What the Truth Feels Like.” Stefani shared her music knowledge, performance experience and individual style as a coach on NBC’s musical competition series “The Voice,” which she will be rejoining this February for the show’s 12th season. In addition to her successful music career, she is also widely recognized as an accomplished fashion designer and entrepreneur, having created her much-loved lifestyle fashion brands.
“Love has been a muse for my songwriting,” said Stefani. “Revlon’s Choose Love message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”
Procter & Gamble introduces new Braun series 9 electric shavers
CINCINNATI — Procter & Gamble introduced the Braun Series 9 collection, a premium and exclusive range of electric shavers.
According to Procter & Gamble, The newest innovation of the Series 9 is its enhanced titanium coated trimmer, which offers detail, style, precision and performance for the “world's most efficient shave.” Central to the razor surface is a unique golden strip delivering optimal shave technology. The HyperLift & Cut Trimmer coated with Titanium Nitride improves the shaver’s ability to glide over the skin with a low level of friction, providing a pleasant and superior feel against the skin. It also protects from corrosion and wear, and increases durability, allowing the new Series 9 to deliver up to 50,000 shaves.
“Over the last few years we have witnessed a dramatic shift on the importance men place on looking their best before walking out of the door,” said Braun grooming expert Sascha Breuer. “Having a morning routine in place has proven to boost confidence for tackling the day ahead, and grooming is central to that routine because when you look good, you feel good. The best shaving tool to achieve that every day is the new Braun Series 9, which sets a new standard of excellence as it ensures the most efficient and exceptionally gentle shave.”
The new Series 9 collection is available in chrome, silver, black or blue finish and comes with a charger stand. It can be purchased at Target, Walmart, Amazon, Bed Bath & Beyond and Best Buy.
It has a suggested retail price of $389.99.
Up and coming: Beauty formats — new and old — to continue expansion in 2017
Rather than watch the nail category continue to evaporate, retailers and brands are bonding together with innovative launches and impactful in-store presentations.
(To view the full Beauty Trends Report, click here.)
For the 52-week period ended Oct. 30, nail color sales were down 11.4% across multi-outlets, according to IRI. That’s prompting action.
CVS, for example, has a traffic-stopping new nail bar department in many of its stores, highlighted with Essie’s Gel Couture gel nail system and nail care tools. “It is an in-store destination with all the tools and trends for an at-home spa nail care experience,” said Alex Perez-Tenessa, VP beauty and personal care for CVS.
Several chains report strong movement out of the gates with Sally Hansen’s new Color Therapy, a collection created to offer on-trend colors and nail care benefits at the same time. One of the “hero” ingredients is argan oil, which has become sought after by consumers in many products across categories. “Sally Hansen has long stood for both color and care, and the Color Therapy line represents both of these,” said Shannon Curtin, SVP North America for Coty’s consumer beauty division.
Some chains are looking for more salon-style treatment options, such as the HealthyWiser Nail Care Tool Kit, which offers all the products needed to achieve a professional mani or pedi at home — safely. The product includes an electronic nail-filing device to avoid bruising from the usual filing.
Rite Aid, Walmart and Walgreens are among the chains pushing more deeply into nail care. Vitry is bringing high-quality repair products to drug stores with its Nail Care Repair, which one buyer said is gaining traction as people seek to strengthen nails after using gels.
Buyers also hope innovation in artificial nails will continue to build that business. According to IRI, artificial nails sales soared 10% in the 52-week period ended Oct. 30. That was one of only two positive growth segments within nail; the other was implements.
“Women are more open-minded and looking for something better than traditional nail polish and gels,” said Annette DeVita-Goldstein, SVP of global marketing at Kiss. Kiss is using more in-store education and consumer demonstrations to help women feel at ease with applications.
To read about four of the hottest nail products out now, check out the slideshow above.