Gum, mints a breath of fresh air for sales
CHICAGO The United States Mint may be dealing with a recession, but there’s one mint that hasn’t been hit by the economic slump.
Gum, mints and breath fresheners market has seen sales grow since 2007, according to recent research by Mintel. The category has increased more than 10% and is expected to grow through 2014. The growth is driven by functional and environmentally-friendly packaging (50% and 19%, respectively), in addition to unique flavors (43%).
Despite the emphasis on health, breath-freshening remained the most important function of gum and mints in the minds of Mintel’s survey respondents. Nearly four times as many respondents cited this compared with a healthy function (43% vs. 13%).
“Although this market is not entirely recession proof; gum, mints and breath fresheners are faring well due to their low price points and the feeling that consumers are getting a small treat,” said Bill Patterson, senior analyst at Mintel. “In addition, innovative packaging and unique flavors are aiding in the upward sales momentum.”
P&G expands Future Friendly initiative
CINCINNATI Procter & Gamble is expanding its environmental responsibility and consumer education platform through multiple brands.
Future Friendly, first introduced last year, will show consumers how to use popular P&G products to achieve savings in water, waste and energy, featuring such brands as Tide, Pampers and Duracell.
Future Friendly-labeled products will begin to appear on retailer shelves in early April. The U.S. launch of the initiative will be supported by a comprehensive marketing and public relations program, including a television campaign which will air the week of March 29. P&G’s April edition of its popular brandSaver newspaper supplement, will feature information about and coupons for Future Friendly products. The campaign will be further supplemented by a full suite of digital and social media engagement initiatives, a P&G employee communications campaign, signature event sponsorships and other programs in partnership with recognized experts in conservation education.
“With Future Friendly, we’re trying to educate ‘mainstream’ consumers on how to conserve natural resources in their homes,” said Melanie Healey, P&G group president, North America. “These consumers don’t want any perceived trade-offs in performance and price. Instead, they want to purchase the brands they already know and trust and understand how using these products, and adopting other simple behavior changes within their homes, can help them lower their impact on the environment.”
Albertsons to sell Redleaf water
CHILLIWACK, British Columbia A Canadian bottled water is making its way to the United States.
Redleaf announced that its products will be sold at 105 Albertsons locations in four states: Arizona, New Mexico, Colorado, Texas and Utah.
“Redleaf is the bottled water that health- and eco-conscious consumers have been waiting for, and we’re excited that Albertsons has taken the U.S. lead in offering our ultra-premium water,” said Dave Hillis, COO for Redleaf water. “We’ve produced a great-tasting water through a patented, chemical-free process that results in the most environmentally friendly bottled water in the world. We’re confident that shoppers will embrace redleaf once they discover the purity in each sip.”