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Gum, mints a breath of fresh air for sales

BY Allison Cerra

CHICAGO The United States Mint may be dealing with a recession, but there’s one mint that hasn’t been hit by the economic slump.

Gum, mints and breath fresheners market has seen sales grow since 2007, according to recent research by Mintel. The category has increased more than 10% and is expected to grow through 2014. The growth is driven by functional and environmentally-friendly packaging (50% and 19%, respectively), in addition to unique flavors (43%).

Despite the emphasis on health, breath-freshening remained the most important function of gum and mints in the minds of Mintel’s survey respondents. Nearly four times as many respondents cited this compared with a healthy function (43% vs. 13%).

“Although this market is not entirely recession proof; gum, mints and breath fresheners are faring well due to their low price points and the feeling that consumers are getting a small treat,” said Bill Patterson, senior analyst at Mintel. “In addition, innovative packaging and unique flavors are aiding in the upward sales momentum.”

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Albertsons to sell Redleaf water

BY Allison Cerra

CHILLIWACK, British Columbia A Canadian bottled water is making its way to the United States.

Redleaf announced that its products will be sold at 105 Albertsons locations in four states: Arizona, New Mexico, Colorado, Texas and Utah.

“Redleaf is the bottled water that health- and eco-conscious consumers have been waiting for, and we’re excited that Albertsons has taken the U.S. lead in offering our ultra-premium water,” said Dave Hillis, COO for Redleaf water. “We’ve produced a great-tasting water through a patented, chemical-free process that results in the most environmentally friendly bottled water in the world.  We’re confident that shoppers will embrace redleaf once they discover the purity in each sip.”

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HappyBaby introduces easy-to-use pouches

BY Allison Cerra

NEW YORK HappyBaby, an organic baby food brand, has developed on-the-go pouches for its products.

HappyBaby products are gluten-free and nutrient-rich, featuring easy-to-handle, resealable, BPA-free pouches with easy-pour spouts and are available in 14 flavors. HappyBaby also makes foods for older children under the name HappyTot.

“Our mission is to provide our children with the highest quality, best-tasting food available at all stages of life,” says Shazi Visram, founder and CEO of HappyBaby. “We are so excited to add to our product lineup another innovative and convenient option for high-quality organic, nutrient-rich foods for parents to help their children’s optimal development.”

Available in spring 2010, the HappyBaby easy organic baby food line’s suggested retail prices range from 89 cents (First Foods, Smooth and Simple Combinations) to $1.09 (Chunky Combos with grains and meats, HappyTot). The line is available at such retailers as Kroger, Stop & Shop and Whole Foods.

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