HEALTH

GSK, Walgreens launch Sponsorship to Quit, a free online quit-smoking program

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Wednesday teamed up to launch Sponsorship to Quit, a free online quit-smoking program that smokers can personalize with customized tools and tips during their journey to quit. 

After completing an online consultation, a smoker can access tools that help track successes and slip ups, earn badges, celebrate milestones and access expert information and tips 24/7. Smokers receive a tailored quit plan that offers help in selecting the right nicotine-replacement therapy and a form and strength that best matches their needs, like nicotine gum, lozenges or patches. Smokers can sign up to receive a free quit kit upon registration, a quit journal and an official quitter card, a physical reminder of smokers’ commitment to quit. 

To help encourage a healthier lifestyle, Sponsorship to Quit is asking America to take to social media and share their top reason for quitting smoking in 2014, using the hashtag #STQuit. Walgreens and GSK will reveal the top 10 responses in February. The No. 1 “quitspiration” will inspire a $10,000 donation to a related Walgreens and GSK-selected charity.

“People are frequently reminded of the benefits related to quitting smoking, but adopting healthier habits can be challenging. Highlighting the positive and happy moments that can result from quitting could be that extra motivation needed to pursue a smoke-free lifestyle,” stated Robert Tompkins, group VP and general merchandising manager for health and wellness at Walgreens. “We hope #STQuit inspires people to make a difference in their lives, and Sponsorship to Quit encourages results with a tailored plan that provides support and motivation throughout the quit journey.”

For more information about Sponsorship to Quit and to download a free quit kit, visit SponsorshiptoQuit.com.

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Rite Aid introduces interactive higi health stations across the chain

BY Michael Johnsen

CHICAGO — Higi on Tuesday announced an agreement with Rite Aid to become the sole provider of health stations in stores nationwide. The company will deploy approximately 4,100 higi Stations across the United States beginning in the second quarter of 2014 and projects completion of the rollout by early 2015. 

With the availability of higi Stations in Rite Aid stores, both Rite Aid customers and associates will be able to conveniently measure their weight, BMI, pulse and blood pressure with the additional ability of having this data securely stored in their private higi online account for ongoing reference and progress comparison. By using their local higi kiosk regularly, Rite Aid customers and associates will also likely see an increase in their “higi Score,” a proprietary measurement exclusive to higi that positively recognizes each users increased engagement with their health. 

“We are very excited to be expanding higi on a national level through this new relationship with Rite Aid,” Jim Farrell, president of higi, said. “Our primary goal is to help people take an active role in their personal health and well-being. Now Rite Aid customers and associates nationwide will be able to measure their personal body data through the higi Station and integrate that information into their lifestyle – allowing users to engage in their health in convenient and rewarding ways.”

“Rite Aid is pleased to be the first national drug store chain to select a health station provider like higi,” Dan Miller, Rite Aid SVP pharmacy, said. “Higi was chosen because of the high quality, ease of use and effectiveness higi Stations offer, which ultimately supports Rite Aid’s long term commitment to provide access to great health and wellness tools for our customers and associates.”

The higi Stations will encourage people to approach personal health from a broader perspective by focusing on lifestyle choices and community interactions along with standard aspects like diet and exercise. The tools produce a higi Score between one and 999, generated by a proprietary algorithm that measures a person’s body stats, social engagement and personal interactions. In addition to engaging with their score at higi Stations, higi users can also use the mobile app and higi website, which provide wellness-related content and activity tracking tools. 

 

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Nasacort Allergy 24HR Nasal Spray reaches store shelves

BY Michael Johnsen

BRIDGEWATER, N.J. — Sanofi and its U.S. consumer healthcare division Chattem on Tuesday announced that Nasacort Allergy 24HR Nasal Spray is now available over the counter in the United States to relieve seasonal and year-round nasal allergy symptoms, including nasal congestion, in adults and children 2 years of age and older.  

Nasacort Allergy 24HR is the first and only nasal corticosteroid to be available at full prescription strength without the need for a prescription.  It works differently than other over-the-counter treatments to relieve the full range of nasal allergy symptoms, including nasal congestion, by stopping more of the chemical responses that cause those symptoms.  

"Now that Nasacort Allergy 24HR is available over the counter, the millions of people who suffer from seasonal and year-round allergies have easier access to the gold standard treatment for nasal allergy symptoms," said Zan Guerry, Chattem CEO.

The launch will make Chattem an allergy powerhouse with an expected half billion or more in allergy product sales between its brands Allegra and now Nasacort. 

Kline Healthcare’s industry analyst Laura Mahecha projected Nasacort Allergy’s annual sales potential to reach as high as $200 million. 

 

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