HEALTH

GSK Consumer Healthcare launches ’60-Day Kickstart’ campaign for weight loss

BY Alaric DeArment

PARSIPPANY, N.J. — GlaxoSmithKline is offering a new online campaign under the Alli brand to support healthy weight-loss resolutions, the company said Thursday.

GSK Consumer Healthcare announced the launch of the 60-Day Kickstart campaign that offers free support for starting a healthy, balanced diet for the new year. Benefits offered include two months of free, motivational tips and reminders; accessibility and encouragement from New York-registered dietician Betty Kovacs; exclusive, balanced gourmet recipes that align with the Alli diet plan; and an open community and social forum for support.

"For many, New Year’s is all about starting over and being smarter about your diet, Alli brand marketing director Deborah Larsen said. "As part of the program, the Alli brand has teamed up with celebrity chef, restauranteur and author Richard Blais for exclusive, easy, healthy recipes and New York-registered dietician Betty Kovacs, who will be making regular appearances online and offering her expert advice."

 

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HEALTH

Calorease sets itself apart with active ingredient FBCx

BY Michael Johnsen

TORONTO — Soho Flordis is in the process of launching Calorease, a dietary supplement that helps bind to the fat in foods and reduce caloric intake up to 500 calories a day. One of the differentiators setting this diet aid apart from other supplements is the active ingredient — FBCx (α-cyclodextrin), a stimulant-free, heart-healthy fiber. FBCx binds up to nine times its weight in fat from food, safely removing it from the body before it can be absorbed.

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Atkins makes a comeback

BY Michael Johnsen

DENVER — Anyone following the Kardashians would know what’s old is new again. Star Kim Kardashian credits her recent 50-lb. post-baby weight loss to the Atkins diet. Consumers have been picking back up on the low-carb craze for a while now. Sales of Atkins Advantage bars are up 23.3% to $122.1 million, and Atkins Advantage shakes are up 19.7% to $97.4 million for the 52 weeks ended Nov. 3, 2013, according to IRI across total U.S. multi-outlets.

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