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GSK Consumer Healthcare introduces Abreva Conceal

BY Allison Cerra

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare recently introduced Abreva Conceal, a clear nonmedicated patch that covers cold sores.

Abreva Conceal uses MicroAir technology, which allows air in while keeping contaminants out. Once the cold sore blister has appeared, Abreva Conceal can be placed over it, creating a covered, protected environment for up to eight hours and provides a smooth surface so that makeup can be applied on top of the patch. GSK said the product delivers true product innovation and will drive significant growth in the cold sore category.

According to GSK’s recent "Undercover Cold Sore Survey" of more than 1,000 women, found that cold sore sufferers go to extreme lengths to cover their cold sores. For example, 9-out-of-10 respondents noted a cold sore is an ugly surprise and are bothered that there is no way to prepare for one. Additionally, more than one-third of respondents said they have stayed home because of a cold sore, and 1-in-4 women have lied about what a cold sore is.

"About 80 million Americans suffer from cold sores in the United States, which can be unsightly and sometimes painful. Our research illustrates the social and emotional impact cold sores can have and the need for products like Abreva Conceal," said Vidhu Bansal, director of medical affairs of GSK Consumer Healthcare. "GSK wanted to provide cold sore sufferers with an option to conceal their cold sores so they don’t have to hide from the world. Abreva Conceal helps sufferers face the day with confidence, even with a cold sore."

Suggested retail price for Abreva Conceal is $9.99 for a 6-pack and $13.99 for a 12-pack (pricing may vary by location).

To check out a video "how-to" hosted by Carmindy, a professional makeup artist from TLC’s TV show "What Not to Wear," click here.


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Yoplait debuts original, Greek frozen yogurt items

BY Allison Cerra

LE MARS, Iowa — Yoplait is making its way to the frozen aisle.

The yogurt brand has rolled out Yoplait original and Yoplait Greek frozen yogurt pints and bars. The frozen yogurt contains live and active cultures, real fruit and uses natural flavors, Yoplait said.

"Yoplait frozen yogurt is a refreshing and rewarding way to feel good about the nutrition of yogurt with a new smooth and creamy ice cream-like experience," said Jill Feuerhelm, marketing manager for Yoplait. "We’ve taken the most popular flavors and transformed them into frozen yogurt. The first bite says it all."

Yoplait original frozen yogurt pints will be available in strawberry, harvest peach, strawberry banana, cherry orchard, mountain blueberry, vanilla and mixed berry flavors, while Yoplait Greek frozen yogurt pints, available in honey caramel, strawberry, blueberry, peach, black cherry, raspberry fig and vanilla flavors. Both original and Greek pints carry a suggested retail price of $3.99 each.

Yoplait original 1.75-fl.-oz. frozen yogurt bars are available in strawberry banana and harvest peach varieties for a suggested retail price of $4.93 for a box of 10, while Yoplait 2.65-fl.-oz. Greek frozen yogurt bars are available in honey caramel and raspberry flavors for a suggested retail price of $4.93 for a box of six.

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Meijer extends summertime fuel savings program

BY Allison Cerra

GRAND RAPIDS, Mich. — Meijer is bringing its summertime fuel savings program into the new year.

The retailer announced that its discount program — which provides customers with a 10-cent-per-gallon discount on fuel at all Meijer gas stations, with no minimum fuel purchase required — will run through Jan. 5. Customers who don’t already have a Meijer credit card can apply at any Meijer store, online at Meijer.com/creditcard or by texting "apply" to 28729 with their smartphone. Year round, Meijer credit card holders receive a 5 cent savings per gallon of gas purchased at Meijer gas stations.

"Meijer is always looking for ways to save our customers money, especially during the holiday season," said Brian Horsford, director of gas stations for Meijer. "Gasoline prices have a major impact on family budgets, so we are pleased to extend this savings opportunity to all Meijer credit card holders in time for their busy holiday travels."

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