HEALTH

GSK Consumer Healthcare announces new ad agency for OTC products

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare on Wednesday announced advertising agency changes for its Alli and its smoking cessation portfolio, awarding TBWA, part of the Omincom Group, those brand accounts.

“GSK Consumer Healthcare has an industry-leading, balanced brand presence in both the world’s developed and fastest-growing markets,” stated Peter Kirkby, VP global marketing excellence for GSK Consumer Healthcare. “Our global brands are fundamental to future growth strategy and we want to partner with world class communications agencies with a solid global footprint that can help us drive growth.”

In addition, GSK has awarded Tums, Citrucel and FiberChoice to Grey, which currently manages the accounts for a number of GSK’s global brands — Aquafresh, Sensodyne, Polident, Poligrip, Corega and Breathe Right.

The agency account for Tums, Citrucel, Alli and the smoking cessation portfolio was previously held by Arnold, New York. The agency account for FiberChoice was previously held by Nelson Henry.

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Abbott Nutrition rolls out three new flavors for its ZonePerfect Dark Chocolate lineup

BY Michael Johnsen

COLUMBUS, Ohio Abbott Nutrition on Tuesday announced the introduction of three new flavors to its ZonePerfect Dark Chocolate lineup, including dark chocolate caramel pecan, dark chocolate mocha and dark chocoloate cookies n’ creme.

“Building on the successful launch of ZonePerfect Dark Chocolate Nutrition Bars last year, Abbott is introducing three more delectable flavors for consumers to enjoy,” stated Monica Hysell, Abbott Nutrition general manager and division vice president, healthy living.

The bars will be featured in new packaging, which features clean lines and ingredient graphics. The new packaging will be rolled out to all ZonePerfect Nutrition Bar flavors over the coming months.

As part of the new flavor introduction, Abbott is donating a portion of proceeds from ZonePerfect Nutrition Bar purchases to the VH1 Save The Music Foundation for a total of $120,000, to help the Foundation restore music programs in public schools.

With every UPC code entered from a single bar, Abbott will donate $0.05 and for every multi-pack carton UPC code, $0.50 will be donated to the VH1 Save The Music Foundation.

The fundraising effort is part of the ZonePerfect brand’s “live.create.” campaign, which supports the discovery of music and art at festivals nationwide. The ZonePerfect brand will be sampling its new dark chocolate flavors and hosting a live concert event in conjunction with the VH1 Save The Music Foundation at its upcoming tour stop — Film Independent’s 2009 Los Angeles Film Festival from June 18 – 28.

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Select Jewel-Osco pharmacies to offer special services to support hospice care

BY Allison Cerra

FRANKLIN PARK, Ill. Jewel-Osco Pharmacy has formed a partnership with Elgin-based Passages Hospice Care that will empower hospice caregivers to focus more on the special needs of their patients’ care.

Under a new model of care, Passages caregivers will work closely with Jewel-Osco pharmacists — located in 15 stores throughout Northern and Central Illinois — who will provide special prescription and consultative services. As a result, hospice caregivers will have quick and convenient access to the products and professional expertise available at a typical hospital pharmacy.

“We are very excited about the potential benefits this new partnership will extend to our patients as well as their caregivers and family members. When a patient first enters hospice care, one of the challenges for caregivers and family members is accessing the special medications needed by their patient or loved one. We’re taking the guesswork out of this process,” said Matt Cross, regional manager of Managed Care, Jewel-Osco Pharmacy.

Hospice care is often reserved for critically and terminally-ill patients.

Jewel-Osco, a Supervalu company, operates more than 170 in-store pharmacies in Illinois, Iowa and Indiana. In addition to full-service prescription services, Jewel-Osco Pharmacy provides immunizations, diabetes care services and medication therapy management services, which are performed by specially trained Jewel-Osco pharmacists.

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