BEAUTY CARE

GSK addresses wealth of oral health with new Web site

BY Antoinette Alexander

PITTSBURGH In light of a new survey that shows families may not be properly addressing their oral healthcare needs, GlaxoSmithKline Consumer Healthcare is launching a first-of-its-kind online resource for people seeking oral health education and personalized oral care plans for each family member.

 

By visiting WealthOfOralHealth.com and completing a brief survey, consumers can immediately receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion and sensitive teeth.

 

 

To further its mission, GSK is donating $1 to Oral Health America for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contribution of up to $100,000 to help the OHA in their efforts to provide oral health resources and products, such as toothbrushes and toothpastes, to under-served communities in the United States.

 

 

In March, an online national survey of 1,023 U.S. mothers (ages 25 years and older) was conducted on behalf of GSK by Richard Day Research. The survey found that 69% of moms surveyed believe meeting the specific oral healthcare needs of each family member is very important; however, nearly half of moms (48%) report using a "one size fits all" approach when it comes to oral health products in their home.

 

 

"The new study confirms that families look to mom to know which oral healthcare products are best for them. Knowing how much moms have on their plate, we wanted to create an easy-to-use tool, which will arm them with information needed to make informed decisions for their family’s oral healthcare regimens," stated Colin Mackenzie, VP oral care marketing for GSK Consumer Healthcare. "This new tool is a comprehensive resource for information about products that are specifically designed to best address the oral healthcare needs of each member of the family."

 

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Taylor Swift becomes new face of CoverGirl

BY Antoinette Alexander

HUNT VALLEY, Md. CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line of products for the brand. The ads are scheduled to debut in January 2011.

“With her fresh beauty and authentic style, Taylor is a wonderful addition to the CoverGirl family,” stated Vince Hudson, GM of CoverGirl Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”

Since its introduction in 1961, the list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. Its current roster of CoverGirls includes Queen Latifah, Ellen DeGeneres, Rihanna and Drew Barrymore.

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Duane Reade to carry Peter Lamas hair care products

BY Antoinette Alexander

NEW YORK Duane Reade, which is now owned by Walgreens, has expanded its hair care offering with a new natural hair care line by makeup and beauty expert Peter Lamas, the founder of Peter Lamas Products.

The collection, which has a revamped look, is comprised of 15 products. The line hit store shelves in April.

Lamas has more than 30 years of experience in the beauty industry, defining the looks of such Hollywood’s hottest stars as Audrey Hepburn, Grace Kelly and Elizabeth Taylor.

“We were looking for a platform to bring greater attention to the quality and aesthetic of our products, and Duane Reade presented the perfect opportunity,” stated Lamas, referring to the brand’s launch into each of the retail chain’s 256 doors throughout the New York City region.

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