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Grumpy Cat-themed odor-elimination solution introduced

BY Alaric DeArment

LOS ANGELES — Feline Internet celebrity Grumpy Cat is the mascot for a new pet odor-eliminating product from Accuy Natural Solutions, the company said.

Grumpty Cat’s Odor Eliminator uses a liquid extract from the Yucca schidigera plant to remove odors, binding to any form of ammonia-based odors, particularly cat urine, and converting ammonia to ammonium, a non-toxic form of ammonia that lacks its odor.

"Even though Grumpy Cat won’t show it, we’re excited to align with Accuy Natural Solutions to release a product that is not only extremely effective, but also organic, natural and safe for consumers as well as their pets," Grumpy Cat owner Bryan Bundesen said.

 

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Nearly one-third of consumers plan to shop via mobile during holiday season

BY Alaric DeArment

CHICAGO — A big majority of consumers plan to use their phones during the holiday season to do more than just check prices, according to a new consumer survey.

Vibes, a Chicago-based mobile marketing technology company, commissioned research firm Equation Research to poll 1,000 adult smartphone owners; the survey had a margin of error of plus or minus 3.1%.

The survey found that 86% of consumers plan to use their phones this holiday season, with 53% using them to look up product information in order to trigger purchase decisions, while 48% plan to use them to find such store information as location and hours.

"For retailers, this insight into consumers mobile plans could lead to a much more lucrative holiday," Vibes cofounder and CEO Jack Philbin said. "While retailers intuitively know mobile is a game-changer, so many of them get stuck when it comes to developing and implementing a strategy that sticks with consumers."

While more than half of consumers plan to use their phones to look up product information, 44% want to receive offers and discounts. Less than 20% will look for the best selection of products, look for the most convenient location or seek personalized offers and discounts, even though previous research by Vibes found that 89% would sign up for mobile messages if they were personalized. Thirty-four percent will use their phones as a mobile wallet to organize coupons and loyalty cards, and 32% plan to make purchases on mobile websites. Nine percent of showrooming consumers are more likely to desire a more personalized experience from in-store personnel, compared with 3% of non-showroomers, and 8% of them are more likely to respond positively to an engaging and fun mobile experience, compared with 2% of others.

 

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Google Shopping Express, Costco partner in San Francisco area

BY Alaric DeArment

NEW YORK — Some members of club retailer Costco can have their items delivered to their homes under a new partnership between the retailer and Google, the Internet company said.

Google Shopping Express is partnering with Costco to offer the service to members in the San Francisco area. Customers can order items online or through their mobile devices.

The delivery service also has partnerships with such retailers as Target, Whole Foods Market and L’Occitane.

 

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