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Greenzys expands distribution

BY Allison Cerra

LOS ANGELES — An eco-friendly children’s brand that develops books, plush toys and animated content has expanded its distribution to more than 650 retailers.

Greenzys, which launched last year, is designed to entertain and educate, as well as encourage children to practice green living activities, the company said. Additionally, a percentage of every Greenzys purchase benefits the nonprofit Environmental Media Association.

The Greenzys line of products includes the Greenzys book, as well as four plush toys: Willow the elephant, Yew Yew the panda, Peat the penguin and Violet the giraffe.

Greenzys are manufactured by Kids Preferred.

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Reese introduces Licide bed bug spray

BY Allison Cerra

CLEVELAND — Reese Pharmaceutical has launched a water-based aerosol that is designed to kill bed bugs.

The new Licide bed bug spray is designed to keep homes free of bed bugs for up to four weeks, the company said. The product is available in a 5-oz. size.

Reese also will produce a private-label version of the Lucide bed bug spray, the company noted, and will distribute the products in retailers nationwide.

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Recession prepared many for rising food prices ahead

BY Allison Cerra

CHICAGO — U.S. consumers that opted to become more thrifty during the recession will face rising food costs with ease as they’ve mastered ways to stretch their money, according to new research by NPD.

The research group’s Economy Tracker found that nearly 3-out-of-4 consumers (74%) strongly agreed that they expect coupons and special deals will be much more important in deciding what to buy, while 67% said that they would shop less in general and 53% said that they would be buying in bulk.

“During the recession, consumers adopted thriftier spending behaviors, and as time went on, they became comfortable with making concessions and getting by with less,” said Dori Hickey, director of product development at NPD and author of "What’s Next on the Road to Recovery." “At the height of the recession, consumers said they used coupons more, were stocking up on sale items, buying more private labels [and] shopping at discount stores more, among other money-saving strategies. With food prices rising and consumers experienced at getting the most from their food dollars, consumers are going to be increasing these types of behaviors once again.”

Mark East, president of the food and beverage unit at NPD, noted that manufacturers and retailers should "understand the shifts in consumers’ attitudes and behaviors" amid rising food and gas prices.

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