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Green Day rockers go green on coffee pods

BY Gina Acosta

OAKLAND, Calif. — Oakland Coffee Works, owned by Green Day’s Mike Dirnt and Billie Joe Armstrong, has introduced the first coffee packaging made of certified compostable materials to four Bay Area Costco stores, on Costco.com and on Amazon.com.

“First there was diner coffee, then there was second wave coffee, like Starbucks, and then came the third wave with artisanal coffee – but this is the next step: organic, truly high-quality coffee that fairly supports the farmers who grow it and that comes in packaging made from fully compostable materials,” said Mike Dirnt, a long-time coffee enthusiast and bassist for the Rock and Roll Hall of Fame inductee Green Day. “It’s no-compromise coffee in no-compromise packaging.”

Mike, Billie Joe and the Oakland Coffee team went looking for sustainable solutions as they were developing their brand. They were intentional in the impact they wanted to make: to offer sustainably farmed, damn good organic coffee, and to do business differently. They wanted to support the farmers and their communities, and offer products with a minimal footprint on the environment.

But there was a problem: No one made a coffee bag from certified compostable materials that functioned like a conventional bag.

Oakland Coffee teamed up with San Francisco Bay Coffee Company who were on a similar mission: to find (and fund) compostable packaging that would change the game on waste and challenge the industry to change, too.

A three-pack of Oakland Coffee’s Gardenista blend – in 12-oz coffee bags made from fully compostable materials – is available at four Bay Area Costco stores for under $20. A pair of 3-packs (that’s six 12oz bags total) will also be available on Costco.com for under $45. Single 12-oz bags of the organic Atomic Garden blend are available on Amazon.com.

The two coffee companies say they have bigger plans beyond this initial release. They have developed the first single-serve pods made from fully compostable materials and will be releasing them in the coming weeks. Oakland Coffee’s pod made from fully compostable materials will be available in stores and online at Amazon.com in coming weeks. San Francisco Bay Coffee’s pods made from fully compostable materials are expected to land on Costco shelves and in other retail and online stores in early 2017.

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Bitsy’s Brainfood offers allergy-friendly treats for Halloween

BY Gina Acosta

NEW YORK — Mom-run brand Bitsy's Brainfood is urging awareness of food allergies to make Halloween safer for trick-or-treaters by offering a limited-edition box of allergy-friendly treats available at Target and other retailers.

"For parents of kids with food allergies, Halloween can be genuinely scary," said Maggie Jones Patton, co-founder of Bitsy's Brainfood. "We support efforts to make people more aware of the potential risks for some children and we are stepping up to offer a treat option that is safer for those with food sensitivities, and yet delicious and fun for kids."

Each box of Bitsy's Brainfood Spooky Snacks contains 16 individually-wrapped treat packs of the brand's popular Smart Cookies in the flavors Orange Chocolate Beet and Sweet Potato Oatmeal Raisin. Bitsy's Brainfood Spooky Snacks are made in a peanut-free and tree-nut free facility, making them an allergy-friendly, shareable snack for the classroom, parties or trick-or-treating.

All of Bitsy's Brainfood products are Non-GMO and Certified USDA Organic. Made with organic whole grains, Smart Cookies come in three vegetable-packed flavors.

Bitsy's Brainfood Spooky Snacks are available for a limited time only at Target, Wegmans and online at Diapers.com. They come in 16-count packages of .8 oz. bags for a suggested retail price of $7.99.

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3 Musketeers takes on bullying with new ‘anti-shade’ campaign

BY Gina Acosta

 

HACKETTSTOWN, N.J. — Mars Chocolate North America is getting emotional with its 3 Musketeers brand by introducing a new digital campaign designed to inspire and uplift by spreading moments of joy called #ThrowShine.

The company says #ThrowShine is designed to create an environment for young people to give props to their peers – or just make someone feel good and is the positive counterpart to the isolation and embarrassment that comes with throwing shade.

"This is an amazing opportunity to leverage the power of our brand to create a platform that spurs an environment of positivity," said Allison Miazga-Bedrick, 3 Musketeers brand director. "We plan to demonstrate how to #ThrowShine through a series of activations, including new packaging and digital video, but we're most excited to see fans share stories about their own #ThrowShine moments."

Fans can #ThrowShine by sharing one of the new 3 Musketeers bars that are available in retailers nationwide and feature 24 unique, uplifting messages. The messages vary from "you are awesome" to "you're one of a kind," which are all featured in a bright, burst of color on the front of the packaging.

The brand will also demonstrate what it means to #ThrowShine in a unique new digital video series created by Tribal Worldwide. The series features three different videos which each showcase a different perspective of a moment when one teen takes the time to #ThowShine to another with a 3 Musketeers bar. The videos feature a reimagined version of "This Little Light of Mine" by teen music sensation Bea Miller and will be released over the next couple of weeks on the brand's social platforms, as well as various digital networks.

 

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