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The Greek Gods taps Dean Karnazes as spokesman

BY Allison Cerra

MELVILLE, N.Y. — Yogurt brand The Greek Gods announced that it has brought on a new spokesman.

"Ultra-marathon man" Dean Karnazes will represent the brand and promote its wellness benefits and great taste, the company said. Karnazes, an athlete, best-selling author and one of Time magazine’s "Top 100 Most Influential People in the World," said he is a big fan of the whole-milk yogurt’s "taste, texture and nutritional benefits."

"We’re delighted to welcome Dean Karnazes as our spokesperson," The Greek Gods brand manager Basel Nassar said. "Dean very publicly shares his enthusiasm for The Greek Gods Yogurt with athletes and those who aspire to fitness and health through good nutrition; he’s a natural fit."

The Greek Gods yogurt is a brand of the Hain Celestial Group.

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Hostess adds indulgent devil’s food flavor to Donettes line

BY Allison Cerra

IRVING, Texas — Hostess has added a chocolate-frosted treat to its Donettes line.

New frosted devil’s food cake Donettes are mini donuts that are dipped in a chocolate-flavored coating and now are available at stores nationwide.

Hostess said its latest Donettes treats can be enjoyed in four convenient sizes, including 10.5-oz. Dunkie bags, 11.25-oz. Dunkie bags, 12.2-oz. Sweet Sixteen Dunkie bags and 3-oz. single-serve sleeves.

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Branding in frozen foods, economy heat up sales

BY Barbara White-Sax


Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15. Dollar sales of frozen breakfast foods were up nearly 9% across food, drug and mass (excluding Walmart), according to SymphonyIRI 
Group data.


It’s clear that consumers want quick dinner solutions, and they like the convenience of buying some ingredients at the local drug store. “Every year for the past four years we’ve seen increases in the frozen food category,” said Sue Viamari, editor of SymphonyIRI’s Times & Trends reports. “Drug stores are expanding frozen, and I expect that will continue.”


Innovation from manufacturers also is driving the category. New products bearing national restaurant brands, such as P.F. Chang’s Home Menu Meals for 2, pizzas from California Pizza Kitchen and appetizers from TGI Friday’s, make eating in more exciting.


Manufacturers also are focusing on healthier options, and consumers are responding. Nestlé Prepared Foods recently introduced Stouffer’s Farmers’ Harvest, an updated, healthier line of classic Stouffer’s products that feature such ingredients as sea salt, olive oil, real cheese and whole grains.

 

 The article above is part of the DSN Category Review Series. For the complete Frozen Foods Buy-In Report, including extensive charts, data and more analysis, click here.

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