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Gourmet-within-a-store: Giant-Carlisle to debut in-store Di Bruno Bros. cheese shop

BY Alaric DeArment

CARLISLE, Pa. — Ahold banner Giant Food Stores is opening a cheese and specialty food store in central Pennsylvania, the supermarket chain said.

Giant — also known as Giant-Carlisle to distinguish it from fellow Ahold chain Giant Foods of Landover, Md. — said it had a deal with Philadelphia-based Di Bruno Bros. to open the store inside the Giant Super Food Store in Camp Hill, Pa. The new store-within-a-store will open on Jan. 24.

"We are thrilled to welcome the celebrated Di Bruno Bros. to our Camp Hill Super Store," Giant Food Stores president Rick Herring said. "By partnering with Di Bruno Bros., we’ll be introducing our customers to an amazing variety of high-quality, innovative specialty foods and products from Philadelphia’s authentic cheese experts."

The shop will feature more than 100 varieties of homemade, national and international cheeses and nearly 60 cured meats and antipasti, as well as crackers, jams, jellies, oils and sauces.

"While we have grown significantly within the Philadelphia market, we are excited to expand our business and the Di Bruno Bros. legacy into central Pennsylvania," Di Bruno Bros. president Bill Mignucci said. "This partnership will allow us to share our spirit of culinary pioneering with Giant customers so that they too can enjoy the vast world of cheese and the numerous accompaniments available to create delicious and interesting pairings every day."

 

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Yoplait launches Greek yogurt line targeted to kids

BY Alaric DeArment

MINNEAPOLIS — Yoplait is marketing Greek yogurt to a younger audience with a new product line, the company said.

The company announced the launch of Yoplait Pro-Force, a Greek yogurt with twice the protein of most kids yogurts, available in strawberry and mixed-berry flavors.

"Yoplait Pro-Force yogurt was inspired by our Greek line of yogurts," Yoplait Kids associate marketing manager Ashley Karr said. "In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens. However, tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful while delivering the nutritional benefits of Greek yogurt."

 

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Ocean Spray introduces chilled cranberry and blueberry juices

BY Jason Owen

LAKEVILLE-MIDDLEBORO, Mass. — After literally creating the juice aisle more than 80 years ago, Ocean Spray is taking a detour to the perimeter of the store. Now chilled juice lovers can enjoy the big, bold taste that only Ocean Spray delivers, with new premium cranberry and blueberry juice beverages.

"We’ve been exploring a chilled juice option for years," said Ken Romanzi, senior vice president and COO of Ocean Spray North America. "Through a strategic alliance with Tropicana, we were able to combine our cranberry and blueberry expertise with their chilled juice category expertise to create an exciting new juice platform."

Ocean Spray’s new premium chilled beverages boast a more refreshing, fresh fruit taste, providing consumers another way to enjoy the whole body health benefits of the cranberry and fresh-picked taste of sun-ripened blueberries all year long.

Each delicious 8-oz glass of Ocean Spray’s Premium Juice Beverages offers a full-day’s supply of Vitamin C with no artificial flavors, colors or preservatives. Enjoy a refreshing glass morning, noon or night.

Premium Cranberry and Blueberry Juice Beverages are now available in a 59-oz. carafe beginning January 2013 at a suggested retail price of $3.99.

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