BEAUTY CARE

Got2b introduces Powder’ful volumizing styling powder

BY Antoinette Alexander

DUSSELDORF, Germany — Henkel’s Got2b hair care brand is bringing to the U.S. market its Powder’ful volumizing styling powder.

The Got2b Powder’ful volumizing styling powder is formulated with virtually weightless microparticles designed to help texturize the hair’s surface, giving hair root lift in 10 seconds. Shake the powder onto dry hair to give hair an immediate volume boost.

The product will be available in March at Walgreens, CVS, Rite Aid, Ulta and Meijer locations for $5.99.

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Henkel updates logo, slogan

BY Antoinette Alexander

DUESSELDORF, Germany, and ROCKY HILL, Conn. — Henkel, whose North American brands include Dial soaps and Right Guard antiperspirants, is introducing a new corporate design and slogan.

The new corporate design will be implemented starting in February, when it will be applied to such publications as the annual report, recruitment ads and employee newsletters, in addition to the Internet and Intranet, and to Henkel conferences, trade shows and exhibits.

The core element of the brand appearance is the Henkel logo — an oval in corporate red that initially appeared on a Henkel product in 1907, with the Henkel name integrated into the oval in 1920. Over time, the logo and the corporate design periodically have been revised and modernized, with the last time being in 2002.

The company also has a new slogan, "Henkel:­ Excellence is our Passion."

"Our new slogan summarizes what we stand for as a company and with everything we do," stated Kasper Rorsted, chairman of the Henkel management board. "Both our new slogan and our new visual identity will further strengthen the Henkel brand around the world."

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Fisk acquires Barielle brand

BY Antoinette Alexander

NEW YORK — Fisk Industries, a manufacturer of niche-oriented cosmetics and health- and beauty-aid products, has acquired the Barielle line of nail, skin and foot care products.

Financial terms of the deal were not disclosed.

More than 30 years ago, Barielle introduced its original nail strengthener cream as the first product of its kind. Originally formulated to condition the hooves of thoroughbred racehorses, the formula helps nails grow healthier and stronger while resisting splits, peels and breaks. When the jockeys applied the cream and noticed improved nails, the product was reformulated for women and men.

Since that time, the Barielle line has expanded to include a wide range of creams and lacquers to help prevent damage to hands and feet. The products are for those consumers experiencing weak, discolored, splitting and hard-to-grow nails.

All Barielle lacquers are toluene, formaldehyde and dibutyl phthalate (DBP) free. Instead keratin, protein, vitamins, oil and plant extracts are used.

Fisk stated that it hopes to launch the brand into new avenues of distribution both domestically and internationally.

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