BEAUTY CARE

Got2b gives products a new look

BY Antoinette Alexander

NEW YORK Hair care brand got2b has a new look that consumers will see on store shelves beginning this month.

The core line along with signature lines — smooth operator, fat-tastic, guardian angel, 2sexy and glued — now have a unified, modern look. Each mousse and spray will have a similar shape and look, no matter the line, so that the brand is instantly recognizable.

In addition, each product is now packaged in brushed silver canisters for a more unified effect.

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Beiersdorf appoints new agency of record

BY Antoinette Alexander

NEW YORK Beiersdorf has appointed Carat as its new agency for media planning and buying services.

“We were extremely impressed by Carat’s strategic vision and thorough understanding of our consumers’ media mindset. Through insightful targeting of our consumers, Carat will help us maximize our media investment and increase efficiencies. The full integration of our media planning efforts will build larger, even more breakthrough programs,” stated Nicolas Maurer, Beiersdorf VP marketing.

The appointment follows a four-month review process that select agencies, including incumbent OMD, took part in.

As its new agency of record, Carat, an Aegis Media Group company, will provide media strategy, planning and buying services for Beiersdorf’s Nivea, Nivea for Men, Eucerin and Aquaphor brands within the United States. Beiersdorf will continue to work with OMD’s Green Room Entertainment for its branded entertainment initiatives.

Beiersdorf partners with creative agencies TBWA and Draft FCB for its creative work.

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Deschanel, Knowles and Munoz become Rimmel London brand ambassadors

BY Antoinette Alexander

LONDON Beauty company Coty has announced that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will join the lineup of ambassadors of Rimmel London.

They will team with Kate Moss, Georgia May Jagger and Coco Rochas as the ambassadors of the iconic British cosmetics brand.

Actress Deschanel, who has starred in such films as “(500) Days of Summer,” “Yes Man,” “The Happening” and “Elf,” will be the face of Rimmel London star products including a new breakthrough lash accelerating mascara, a perfecting powder foundation and a lasting lipstick. She will appear in its newest campaigns slated to debut in August worldwide.

Knowles, a singer/songwriter, producer, actress, entrepreneur and disc jockey, has released two inspired solo albums including the critically acclaimed “Sol-Angel and the Hadley St. Dreams” and her debut “Solo Star” on the Music World Entertainment label. Knowles will represent Rimmel London makeup looks in campaigns that debut in the fall.

Puerto Rican model Munoz was discovered by Rimmel London when she won a modeling competition sponsored by the brand. She will grace Rimmel London campaigns in the fall.

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