BEAUTY CARE

Got consumer insights?

BY Rob Eder

Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.


In the first report, we examine what consumers think about shopping for health and beauty online versus at brick-and-mortar retailers. Overall, nearly 8-of-10 consumers bought health-and-beauty-aid items online in the past year. Did they leave your store to buy? Did they use their smartphones to make a purchase and use your store as a “showroom” for another retailer’s website? To see what consumers said, visit DrugStoreNews.com/C2B-mobile-insights.


Drug Store News has partnered with engage.me to develop DSN/C2B Mobile Insights as a regular feature and premium content offering for DrugStoreNews.com users. Interested in utilizing DSN/engage.me field research capabilities for exclusive research on your company? Contact Rob Eder at [email protected]

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BEAUTY CARE

Dougherty’s raises bar with unique offering

BY Alaric DeArment

DALLAS — Eighty-two-year-old independent Dougherty’s Pharmacy is operating a pharmacy inside the Forest Park Medical Center, which it opened in August. The pharmacy’s decor includes Italian tile wall treatments, a wavy wall behind the cash wrap and works by local Dallas artists. It also features a state-of-the-art compounding lab; private consultation room with audio-video capability; private prescription pickup window; products, including home medical equipment, OTC items and supplements, and a mix of gift and beauty products; a floral department; and on-site massage therapy and reflexology services.

For more photos, click here.

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New Gum Star Wars toothbrushes aim to help children establish healthy dental habits

BY Antoinette Alexander

CHICAGO — Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

The new toothbrushes are designed to encourage children to learn how to perfect their brushing skills. According to a national survey, a majority of dentists said that children don’t brush long enough (90%) or properly (76%). However, nearly all dentists (99%) agree that making brushing fun, and the type of toothbrush used, can help motivate children to brush their teeth and establish healthy dental habits.

The Gum Star Wars line of toothbrushes features three different products that come in unique character designs:

  • The Gum Star Wars Lightsaber toothbrush is lightsaber-shaped and flashes for 60-second intervals to encourage longer brushing. Plus, interdental trim bristles align with the interdental arch to gently remove plaque between teeth. The unique molded lightsaber design is available in three character: Anakin Skywalker, Yoda and Darth Vader.

  • The Gum Star Wars power toothbrush features ultra-soft oscillating bristles that gently massage gums and teeth, along with a suction cup base that reduces counter clutter and helps keep the brush head clean. The toothbrush is available in two characters: Darth Vader and Clone Captain Rex; and

  • The Gum Star Wars manual toothbrush comes in a twin pack and includes soft bristles with Dome Trim, which, according to the manufacturer, is clinically proven to provide exceptional plaque removal on tooth surfaces and below the gum line. The toothbrush is available in four characters: Anakin Skywalker, Yoda, Darth Vader and Clone Captain Rex.
     

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