BEAUTY CARE

Goody saluted for Simple Styles product, line to expand

BY Antoinette Alexander

ATLANTA — Newell Rubbermaid’s Goody hair care brand has announced that its Simple Styles Spin Pin has been recognized by Good Housekeeping as a 2011 Very Innovative Products Award recipient, and in an effort to build on the success, the brand is slated to expand the Simple Styles line in the first quarter to include the new Bun Spiral and Spin Pin Mini.

Introduced in March 2010, the Spin Pin is part of the Goody Simple Styles collection of four styling tools and instructional guides to help women achieve salon-inspired hairstyles at home. The Spin Pin is a tiny corkscrew that does the work of 20 bobby pins in making it easy to achieve an undone bun.

To select this year’s winners, the Good Housekeeping Research Institute evaluated more than 2,000 products in categories, including beauty, cooking, cleaning and electronics, to identify breakthrough innovations that solve everyday problems in new ways. The 2011 VIP Awards are featured in the February issue of Good Housekeeping and online at Goodhousekeeping.com/vip.

The Goody Simple Styles collection, including the Spin Pin, Pony Pouf, Modern Updo pin and Volume Boost comb, is available at Walmart, Target, CVS, Walgreens and Duane Reade. The suggested retail price is $7.29 each. The new Goody Simple Styles bun spiral, designed to help create the ballerina bun, and Spin Pin Mini, for short or fine hair, will both be available nationwide in March.

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Predominantly Spanish-speaking Hispanics tend to be brand-loyal, despite economic conditions

BY Antoinette Alexander

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

"Spanish-dominant Hispanics are most likely to stick to their favorite brand of hand soap, body soap and shower gel, signifying that less acculturated Hispanics remain loyal to the same brand despite the economy," stated Leylha Ahuile, senior multicultural analyst at Mintel. "English-dominant Hispanics tend to have higher household incomes and apparently are less concerned with brand-name soaps and more focused on saving money."

Sixty-four percent of Hispanics surveyed who have an income of $25,000 to $49,999 said they still buy name-brand body soaps or shower gels. Meanwhile, 64% of Spanish-dominant Hispanics, compared with 58% of English-dominant Hispanics, said they continue to buy brand-name body soaps or shower gels despite the economic downturn.

Spanish-dominant consumers also are more likely to stick to their favorite name-brand lotions (51%, compared with 35% of English-dominant consumers), facial cleansers (27% versus 20% of English-dominant consumers) and toothpaste or mouthwash (69% versus 65% of English-dominant consumers), refusing to trade down to more affordable private-label personal care products.

"In spite of Hispanics’ lower-than-average household income level, they indexed higher than non-Hispanics in the consumption of personal care products in 2009," Ahuile added. "Over the last six years, Hispanics have consistently increased their spending on personal care products. And within personal care, Hispanics index higher than non-Hispanics in the subcategories of hair care products and bath products."

However, lower-income Hispanics still are interested in saving a few dollars with multifunctional products — 65% of those who earn $25,000 to $49,999 are interested in 2-in-1 shampoo/conditioner, and 83% would be more inclined to purchase toothpaste that can also serve as a mouthwash and whitener, according to Mintel.

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Got2b introduces Powder’ful volumizing styling powder

BY Antoinette Alexander

DUSSELDORF, Germany — Henkel’s Got2b hair care brand is bringing to the U.S. market its Powder’ful volumizing styling powder.

The Got2b Powder’ful volumizing styling powder is formulated with virtually weightless microparticles designed to help texturize the hair’s surface, giving hair root lift in 10 seconds. Shake the powder onto dry hair to give hair an immediate volume boost.

The product will be available in March at Walgreens, CVS, Rite Aid, Ulta and Meijer locations for $5.99.

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