BEAUTY CARE

Goody relaunches hair accessories collection under new name

BY Antoinette Alexander

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

The new Slide-Proof accessories are infused with Slide-Proof technology to provide a secure hold so accessories will not roll, slide or fall out of hair. The collection includes everything from colorful stretchy elastics and headbands to classic claw clips.

"Whether at a desk or on the dance floor, every woman wants her hair accessory to have lasting staying power," stated Amy Sleep, marketing director for Goody. "Goody Slide-Proof accessories offer a hold that is strong enough for any activity in styles chic enough for everyday wear."

The Goody Slide-Proof collection of elastics, headbands and claw clips has a suggested retail price of $1.99 to $4.49, and launches in March at Target and Walmart stores nationwide.

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Colgate-Palmolive acquires Sanex from Unilever

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive is bolstering its foothold in the European personal care market by acquiring from Unilever the Sanex personal care brand for about $940 million.

Sanex is a multicategory personal care brand with 2010 net sales of about $260 million, primarily in western Europe. Liquid body cleansing and deodorants each represent nearly 50% of the business.

The deal is structured as an all-cash acquisition for shares and net assets. The transaction is expected to close by the end of the second quarter this year.

In connection with the acquisition, Colgate has agreed to sell its laundry detergent business in Colombia to Unilever for $215 million.

"The Sanex acquisition and the divestment of our detergent business in Colombia are both consistent with Colgate’s ongoing strategy to de-emphasize noncore portions of our portfolio while focusing on our high-market, strategically important oral care, personal care and pet nutrition businesses," stated Ian Cook, Colgate’s chairman, president and CEO.

Cook noted that Sanex’s positioning around skin is an ideal complement to Palmolive’s natural extracts and skin care positioning, as well as to its Protex brand, which focuses on antibacterial protection for the skin.

The transactions are expected to have an accretive effect, on a combined basis, of about 4% on total company earnings in 2011 due entirely to the one-time gain on the detergent business sale and a positive effect on earnings in 2012 of about 1% from growth and efficiencies of the Sanex business.

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Lip care falls by wayside among women, Blistex finds

BY Allison Cerra

OAK BROOK, Ill. — Almost all women take on at least one preventive health-and-wellness measure in the morning to start their day, but only half apply lip balm to protect their lips from dryness and sun damage.

In Blistex’s grooming routine survey, the lip care brand found that even though 91% of women perform at least one measure that boosts their health and wellness (e.g., taking a vitamin, exercising and applying an anti-aging facial product), their lips often are abandoned, which could put them at risk for infection, Blistex said.

For instance, three-quarters of women (72%) apply sunscreen to their faces as part of their routine, but only 30% apply it to their lips. Blistex noted that lips, when unprotected, are at high risk of enduring sun damage since their thin outer layer has almost no melanin, the natural skin pigment that blocks the sun’s harmful rays. Additionally, nearly 59% of respondents reported daily exposure to at least three different elements that include sun, dry air, wind and cold, yet only 44% said they apply lip balm in the morning before leaving the house.

"One way to ensure ‘good-for-you grooming’ is to protect the pout," according to Charles Zugerman, associate professor of clinical dermatology at Northwestern University’s Feinberg School of Medicine. "It’s no secret that lips are often forgotten, leaving the body susceptible to infection when they become chapped or cracked. Incorporating an all-weather, all-season lip balm into morning routines ensures daily protection and prevents damaging effects to the lips."

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