BEAUTY CARE

Goody makes a ‘statement’ at Target

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody has announced the launch of its new Statements collection, available as of October at Target locations.

The new Statements collection is designed to give women boutique-inspired hair accessories for less. Products in the collection include mini tortoise claw clips, oval tortoise snap clips, tortoise buckle headbands and tortoise ring barrettes.

The suggested retail prices range from $3.99 to $6.99.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Beauty concept offers ‘service as you like it’

BY DSN STAFF

NEW YORK — Clinique unveiled what it calls a new “consumer-inspired” cosmetics merchandising concept here at Lord & Taylor’s landmark Fifth Avenue store.

The new “Service As You Like It” beauty counter concept, which appears to borrow a page or two from mass, offers shoppers multiple ways to engage and interact with the brand and products in the space. New features include the Foundation Bar and dedicated makeup and skin care browsing areas, which encourage shoppers to test and select items at their leisure. A “Top Ten” wall showcases current best sellers.

But at the heart of the “Service As You Like It” concept is the option for consumers to shop the department as they prefer, including:

Full service: Clinique experts are on hand to provide comprehensive skin consultations, recommend items and provide product application tips.

Guided self-service: A 90-second computer-guided skin care analysis helps customers identify skin care concerns, processing more than 180,000 product combinations to precisely match customers’ individual needs. Also, a printed analysis provides a list of product recommendations.

Self-service: With such play-and-pay features as the Colour Bar and the interactive Mascara and Lip Bars, shoppers can test, pick up and play with products—and the shopping basket sends a message to the consultants that this customer wants to browse by herself.

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