Goody launches second Luxe collection
NEW YORK Goody, which is part of Newell Rubbermaid’s Beauty and Style global business unit, has announced the introduction of its second Luxe collection to the masses.
Building on the success of its first Luxe collection launched last year, the new line continues to celebrate affordable luxury.
“Regardless of the challenging economic landscape, people still make room for small boosts of affordable luxury in their budget because a sparkly treat can positively change her mood and her look,” stated Jennifer Ingram, Goody’s director of marketing communications. “So, we have continued to create beautiful and stunning hair jewelry available to everyone.”
Goody designer Joni Lay incorporated her Georgian sensibility with the “joie de vivre” of an aspiring designer. The resulting collection features sparkly surfaces, textured patterns and light-reflecting accents. Combined with the brand?s patented StayPut technology, the new eight-product collection is designed to take women elegantly and effortlessly from day to night.
Prevalent silhouettes in the collection of barrettes, hair ties and headbands include organic florals, heavy geometric patterns and a throwback art deco aesthetic.
The suggested retail prices range between $3.11 and $7.27.
Dr. Fresh expands portfolio with Floss & Go acquisition
BUENA PARK, Calif. Dr. Fresh, a manufacturer of oral care products, has entered the natural products market with the acquisition of the assets of Floss & Go, including the Dr. Ken’s Natural Products line.
The line, initially launched by celebrity dentist Kenneth Nussen, is comprised of mouthwashes, toothpastes, breath strips and chewing gums. It is known for harnessing the therapeutic properties of green tea extract.
“The Dr. Ken’s brand is a strategic fit for us as we expand our oral care business into the fast-growing natural products sector,” stated Puneet Nanda, president and CEO of Dr. Fresh. In marketing the line, Dr. Fresh stated that it will tap the expertise of Nussen.
“With our extensive [research and development] facilities and in-house, state-of-the-art automatic mouthwash production line, we believe we can achieve economies of scale and reduce current product cost substantially, which makes this a very attractive acquisition for us,” added Daniel Enriquez, VP sales for Dr. Fresh.
Economy’s a beast for prestige beauty industry, research concludes
PORT WASHINGTON, N.Y. Despite a few beacons of light, the economic downturn is taking its toll on the U.S. prestige beauty industry, as sales dropped 3% to $8.38 billion during 2008 compared with the year-ago period, according to market research company The NPD Group.
The decline in the U.S. prestige beauty industry was driven largely by fragrance, which experienced a 6% decline to $2.68 billion. Fragrances for both genders experienced a decline, with women’s fragrance down 5% and men’s fragrance down 8%, according to NPD.
However, sales of higher priced gift sets, those priced between $60 and $100, were a bright spot for the fragrance category. This category represented 65% of gift set sales in 2008, compared with 40% in 2005, and experienced a growth in both dollars (+12%) and units (+11%).
Thanks to new brands like Viva La Juicy, Estee Lauder Sensuous, Ed Hardy and the Harajuku Lovers collection, women’s new fragrances posted a 9% boost in 2008, according to NPD.
Fragrance sales have struggled for the past few years, but what is a bit of a surprise, according to NPD, is the decline in the makeup category. Annual 2008 marked the first time makeup products posted a decline, dropping 3% in dollars and 6% in units. All segments in the makeup category (eyes, lips and face) experienced a decline in 2008.
Natural makeup did experience a boost in the past year, while premium-priced products in the face segment also showed strength in 2008, even as other makeup segments struggled with their premium-price offerings, the research stated.
Prestige skin care managed to stay afloat, capturing 29% dollar share, an additional share point over 2007, of total prestige beauty sales. Total prestige products, which include face, body, sun and hair products, generated $2.4 billion in 2008.
In addition, anti-aging and specialization products (e.g. allergy relief, redness and whitening/brightening) were up double digits and premium priced facial products (priced $70 and up) increased 4% from 2007.
Natural/spa/wellness skin care brands showed the strongest dollar growth of the distinctive brand types, up 6% versus the year-ago period to $304 million.
“The economic realities of 2008 have created fundamental shifts in the behavior of our consumers and the way they approach beauty. In 2009, we recognize that while consumption will not stop for prestige beauty, it has changed. It has become and will become more careful, more selective and more meaningful,” stated Karen Grant, senior global industry analyst and VP beauty for NPD. “Across all three prestige beauty categories, there were areas that experienced growth despite overall soft performance. We saw growth in premium price, natural and new innovations among trusted brands as well as alternative brand types.”