BEAUTY CARE

Goodwipes gets Walmart launch

BY David Salazar

ATLANTA — Cleansing wipes company Goodwipes this summer has moved into more than 600 Walmart stores, the company recently announced. The distribution includes its Down There Wipes premium products line, featuring the new shea coco fragrance alongside its signature lavender scent.

The Down There Line of feminine hygiene wipes features flushable, pH-balanced and hypoallergenic wipes that also are paraben- and alcohol-free. The sheets are formulated with aloe and vitamin E, and are available in re-sealable packs of 32 and 16-count boxes of individually wrapped sachets for on-the-go use.

The 16-count boxes are priced at $1.94 and the 32-pack is priced at $3.94.

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BEAUTY CARE

Walmart reportedly among Birchbox suitors

BY Marianne Wilson
Online subscription beauty retailer Birchbox may be looking to sell itself.
 
The company has been discussing a potential sale with several retailers, including Walmart, reported Recode. If the discounter were to acquire Birchbox, it would be the chain's fifth e-commerce acquisition since last August. 
 
Birchbox has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt that the start-up secured in 2015, according to Recode. Although the debt is coming due in early 2018, Birchbox has multiple offers on the table to restructure it, which is expected to alleviate any pressure to sell.
 
In addition to its e-commerce site, Birchbox operates two stores, one in New York City's SoHo neighborhood, and another in Paris, which it opened in spring 2018.
 
The discussions of a sale come as Birchbox has been working to right its business this year following a rough 2016 that included two rounds of layoffs, Recode said. 
 
Click here to read more.
 

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SinfulColors debuts Punk Yourself top coat collection

BY David Salazar

NEW YORK — Revlon’s SinfulColors brand is introducing a new collection at Walgreens before it hits other stores. The Punk Yourself collection features an innovative formula Hypnotic Transforming Top Coat that create an instant melted, liquefied or dyed effect when applied over wet nail polish, creating a unique look every time.

The top coats come in slate grey Concrete Jungle, bright purple Punk the Town, bright red Redrum, violet Purpunk and navy blue Rebel Rebel. The company suggests pairing the top coats with core colors, including bright pink 247, cherry red Energetic Red, mint green Mint Apple, navy blue Navy I Do and bright yellow Yolo Yellow.

The Punk Yourself collection currently is available at Walgreens in August, and Ulta, Walmart, Bed Bath & Beyond and Fred Meyer September through October. The top coats sell for $1.99 per bottle.

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