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GoodNites to sport Spider-Man on underwear

BY Allison Cerra

DALLAS — Kimberly-Clark has partnered with Marvel Entertainment to bring the latter’s Spider-Man character to GoodNites underwear.

Marking the first use of licensed characters by the GoodNites brand, the underwear for boys will feature graphics of the famed web-crawler for a limited time beginning this month.

"We are thrilled to partner with Marvel to license their iconic characters for GoodNites Underwear," GoodNites senior brand manager Dave Caputo said. "Marvel Super Heroes are unique individuals who overcome challenges. We know how much kids love Spider-Man, and including these character designs on GoodNites Underwear will further help kids and their parents feel more positive and normal while they are coping with bedwetting."

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Capri Sun grows up

BY Allison Cerra

TARRYTOWN, N.Y. — Capri Sun has introduced a bigger, redesigned version of its original foil pouch.

Available for a limited time, the new Capri Sun big pouch is 11.2 oz. and features a sleek new shape and recloseable cap, and comes in fruit punch, Maui cooler and strawberry kiwi flavors for a suggested retail price of 79 cents per pouch.

As part of the launch, the brand has debuted a stop-motion monster video on its Facebook page.

"This is a significant milestone for Capri Sun. For the first time, our intended consumer may be old enough to engage with us through social platforms like Facebook," Capri Sun brand manager Wilfred de Guzman said. "Capturing the attention of 13- to 15-year-olds isn’t easy; we knew we needed to build an experience for them that was deserving of their attention and passion for the product."

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Jif goes beyond peanut butter with new hazelnut spreads

BY Allison Cerra

ORRVILLE, Ohio — Jif has extended its line with the launch of new hazelnut spreads.

The line includes such new flavor varieties as Jif chocolate-flavored hazelnut spread and Jif mocha cappuccino-flavored hazelnut spread.

"As a brand with more than 50 years of peanut butter history, the new hazelnut spreads are a natural line extension for the No. 1 choice of choosy moms and dads,” J. M. Smucker VP corporate communications Maribeth Badertscher said. "Jif Hazelnut Spreads offer a delicious new way to make more memorable meals and moments."

Jif hazelnut spreads now are available at stores nationwide.

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