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GoodNites seeks to reach moms of kids ages 4 to 6 years

BY Allison Cerra

DALLAS — GoodNites has introduced an integrated marketing program to help educate moms of children ages 4 to 6 years about making the switch from training pants to the brand’s underwear.

After a three-year hiatus, GoodNites said it is bringing back TV advertising as part of its marketing mix to demonstrate the brand’s specific design and fit for growing kids who need better nighttime protection. The program also will include social media engagement, an online community partnership, sampling, digital integration, in-store communications and expert support from the NiteLite Panel, which includes pediatricians and parenting experts.

What’s more, GoodNites will launch a redesigned website that features such enhancements as improved site navigation, opportunity to ask the NiteLite Panel questions and more.

“In our ongoing partnership with Mom, we’ve gained new insight into the needs of those with younger children," GoodNites marketing director Tim Abate said. "We learned many 4 to 6 year olds are wearing training pants instead of GoodNites underwear to provide protection against nighttime accidents. It was through our conversations with these moms that we realized they were looking for a better solution for nighttime wetting.”

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Mega Bloks to launch Power Rangers Samurai toys next year

BY Allison Cerra

MONTREAL — Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids’ action series "Power Rangers Samurai," the latest Power Rangers franchise.

The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, Mega Brands said. Mega Brands chief innovative officer Vic Bertrand said the new toys will offer fans "an engaging and immersive building experience."

New episodes of the "Power Rangers Samurai" series premiere Saturdays at noon on Nickelodeon.

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FMI announces winners of 12th annual Store Manager Awards

BY Allison Cerra

DALLAS — The Food Marketing Institute honored three store managers for services they provide at their place of work, as well as to customers and the community.

FMI announced three grand prize winners for its 12th annual Store Manager Awards at Future Connect this week. The winners included store manager Shawn Commons of PriceRite Supermarket in Reading, Pa.; store director Allan Busey of Brookshire Grocery in Tyler, Texas; and store director Kristi Masterson of Hy-Vee in Sioux Falls, S.D.

FMI selected the three winners among a group of nine finalists, which worked for retailers that were classified into categories A, B and C — category A includes companies with one to 49 stores, category B includes companies with 50 to 199 stores and category C includes companies with 200 or more stores. Finalists were selected based on stories submitted from their supervisors or store associates. The entries were judged on originality and creativity, as well as on the person’s impact on sales growth, customer satisfaction and community service.

“FMI celebrates these successful store managers for the leadership they demonstrate in their stores, for the contributions they make in their communities and the innovative ways they increase sales,” FMI president and CEO Leslie Sarasin said. “We know the diligence it takes to generate sales growth and make a positive impact in this competitive marketplace, and we salute all of them for their extraordinary work.”

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