Gold’s Gym extends brand reach to sports nutrition aisle
LOS ANGELES — Gold's Gym on Wednesday entered into a partnership with C+A Global to develop Gold's Gym's own line of protein powders and small kitchen appliances such as blenders, juicers and healthy grills. The launch of these products speaks to Gold's Gym's commitment to overall health and acknowledgement that diet and nutrition are essential components to maintaining an active lifestyle, the company stated.
"While we are constantly seeking innovative ways to enhance the gym-going experience, the launch of Gold's Gym protein powders and small kitchen appliances also gives fitness enthusiasts the opportunity to further engage with Gold's Gym in their homes," stated Michael Cobb, chief marketing officer of Gold's Gym. "C+A Global's experience and spirit for innovation makes them a strong partner for us in these categories and we are excited about seeing products in the marketplace."
Brand Sense Partners, the exclusive licensing agency for Gold's Gym, negotiated and executed the partnership between Gold's Gym and C+A Global.
"Gold's Gym is an iconic and established name in the health and fitness industry, so we are very excited to partner with them to introduce Gold's Gym products at retail," said Chaim Pikarski, CEO of C+A Global. "Diet and nutrition play a significant role in a healthy lifestyle and we couldn't think of a more appropriate and recognizable brand than Gold's Gym to connect our products with consumers."
Gold's Gym protein powders and small kitchen appliances are set to launch in early 2017 throughout North America.
CytoSport brings plant-based protein RTDs to market with Evolve
WALNUT CREEK, Calif. — CytoSport on Tuesday launched the Evolve brand, the company's first plant-based and vegan protein line. Evolve products are free of dairy, soy, gluten and artificial flavors, and are made with all non-GMO ingredients, the company stated.
"The Evolve brand provides great tasting, plant-powered protein products that can be enjoyed by everyone," stated Greg Longstreet, president and CEP CytoSport. "Our goal was to create highly nutritious, delicious and sustainable products that consumers will be proud to support."
Evolve protein shakes are a shelf stable, on-the-go option with only 10-11 clean, simple ingredients. Packing 20 grams of North American grown and manufactured pea protein and 10 grams of fiber, each 12 ounce ready-to-drink shake offers a simple option to consumers looking to make mindful choices that are considerate of the environment and themselves.
The brand caters to ambitious and adventurous consumers while also being cautious of leaving a footprint on the environment. A portion of proceeds from the sale of Evolve products benefits the National Park Foundation.
Evolve shakes are available in four flavors: classic chocolate, ideal vanilla, mellow mocha and toasted almond in 12 ounce single serve bottles or four packs of 11 ounce Tetra Pak cartons. In addition to the ready-to-drink options, Evolve Protein Powder is available in classic chocolate and ideal vanilla flavors.
Evolve Protein Bars will launch this spring.
NPA partners with Informed-Choice on facility testing offering
LEXINGTON, Ky. — The Natural Products Association on Monday formed a partnership with testing program Informed-Choice to help supplement manufacturers in the U.S. minimize risk of contamination with ingredients banned in sport by the World Anti-Doping Agency.
“Athletes deserve to know the supplements they are using contain only those ingredients listed on the label,” stated Daniel Fabricant, executive director and CEO NPA. “Anyone who wants to know if a product is approved for use in sport will simply look for the Informed-Choice logo. Not only will NPA’s partnership with Informed-Choice increase athlete and consumer confidence, it will also raise retailer and supplier confidence.”
“Informed-Choice is designed to minimize the risk of contamination. And the partnership wth the NPA will help introduce the program to even more manufacturers, which can only be a good thing for the supplements industry in the U.S.,” commented Paul Klinger, business development manager for Informed-Choice. “The program is affordable and accessible and provides significant benefits to manufacturers that wish to show that their facility has been audited and tested for banned substances.”
The partnership will give NPA members preferential access for their manufacturing facilities to become Informed-Choice Certified sites, NPA noted.