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Goldfish sandwich bread looks to appeal to kids, young at heart

BY Allison Cerra

NORWALK, Conn. — Pepperidge Farm’s Goldfish brand is diving into a new category.

Known for its iconic cracker snacks, the brand has brought the Goldfish shape to a line of sandwich bread, available in soft white, soft 100% whole wheat and soft honey-wheat varieties. The crust-free breads are designed to please the pickiest of sandwich eaters, both young and old, Pepperidge Farm said.

“We are excited to offer kids and the young at heart a fun and healthful new way to enjoy their favorite sandwiches,” said Maureen Linder, SVP and general manager, fresh and frozen bakery at Pepperidge Farm. “When you see our Goldfish sandwich bread, you can’t help but smile. It’s also part of Pepperidge Farm’s ongoing commitment to health and wellness, which we already demonstrate in both our bakery and cracker categories.”

New Pepperidge Farm Goldfish sandwich bread is available in major supermarkets, grocery stores and mass merchandisers for a suggested retail price of between $3.29 and $3.49.

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Kraft sneaks cauliflower into classic dish

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods is adding a vegetable to its popular Macaroni & Cheese dish.

The brand’s Kraft Dinner Smart line is made with a blend of cauliflower and wheat, and contains a one-half serving of veggies in every helping. Kraft said that the mild color and flavor of cauliflower allows it to taste "just like original Kraft Dinner."

The Macaroni & Cheese items are available in original and three-cheese varieties.

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Diet Mountain Dew takes center stage in new campaign

BY Allison Cerra

PURCHASE, N.Y. — Mountain Dew is putting its diet drink in the spotlight.

Featuring the tagline, "Diet Tastes Better on the Mountain," the new Diet Mountain Dew campaign debuted this week with a 30-second television spot that features two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew.

Diet Mountain Dew is celebrating its campaign with a new Facebook promotion, which invites fans to upload their best pictures to the Diet Dew Facebook page for the chance to be selected as the Diet Dew profile picture for the weekend.

"We wanted to use [creativity] that could wink at Dew’s legacy of pushing limits while showing that we understand the current lifestyles of the people who grew up with us," Mountain Dew VP marketing Brett O’Brien said. "We know that more consumers are turning to diet soft drinks, and we want them to know that with Diet Dew, they can choose diet without sacrificing taste. Plus, a lawnmower race seemed like a fun way to show that even though it’s diet, we’re still Dew."

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