BEAUTY CARE

Gojo reacquires Purell brand

BY Allison Cerra

AKRON, Ohio Six years after it sold its hand sanitizer brand, Gojo on Friday announced it reacquired the brand from Johnson & Johnson’s consumer products division.

In 2004, Gojo sold the Purell brand to Warner-Lambert Co. a wholly owned subsidiary of Pfizer.  Johnson & Johnson Consumer Cos. acquired the brand as part of the company’s acquisition of Pfizer Consumer Healthcare in 2006. Since then, the Purell brand has experienced significant category growth, with its signature hand sanitizer being used in professional healthcare settings and on the go by consumers.

"Good hand hygiene knows no boundaries," said Gojo president Mark Lerner. "This transaction enables Gojo to expand the Purell product line to include effective hand hygiene solutions for every setting –– at home, at work and on the go."

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Latest BrandSaver coupon booklet features ‘Have You Tried This Yet?’ products

BY Allison Cerra

CINCINNATI Building upon its “Have You Tried This Yet?” campaign, Procter & Gamble will release its P&G BrandSaver coupon booklet this weekend that includes savings on products featured in the campaign.

The money-saving booklet, which offers more than $113 in savings, will be included in newspapers reaching more than 57 million homes across the country and features coupons from many P&G brands, including Tide, Pringles, Charmin, Head & Shoulders, Olay, Crest 3D White, Bounce and CoverGirl. Most coupons are valid until Nov. 30.

The “Have You Tried This Yet?” is a multipronged campaign that P&G kicked off last week. As part of the campaign, P&G also opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

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P&G: Expanding Connect + Develop program will boost business

BY Allison Cerra

CINCINNATI Procter & Gamble is looking to expand its open innovation partnerships, which would triple the impact of its Connect + Develop open innovation strategy.

Connect + Develop, which was launched nearly 10 years ago, enables the company to share research and development, commercialization and brand strength worldwide, so great ideas can arrive on the market and to consumers in a timely fashion, according to P&G’s website. By tripling its open innovation work, P&G said Connect + Develop would garner $3 billion toward the company’s annual sales growth.

The announcement came just days after the company reported its strong first-quarter earnings.

"Connect + Develop has created a culture of open innovation that has already generated sustainable growth; but we know we can do more," said P&G chairman, president and CEO Bob McDonald. "We want the best minds in the world to work with us to create big ideas that can touch and improve the lives of more consumers, in more parts of the world, more completely."

Innovations that have spawned from the Connect + Develop program include Swiffer dusters, Olay Regenerist, Tide Total Care, Mr. Clean magic eraser, Clairol Perfect 10 and the Oral B Pulsonic toothbrush.

"Connect + Develop opened our minds and doors to external collaboration. It changed our culture from ‘invented here’ to ‘partnering for greater value,’" said chief technology officer Bruce Brown. "With these new goals, we are taking C+D to the next level. We are looking to ensure that we’re not just delivering more partnerships, but greater value through our partnerships. We want collaboration that creates innovation across all our business operations, from product development to logistics."

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