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GoGo Squeez overhauls packaging, launches new flavor

BY Allison Cerra

NEW YORK — GoGo Squeez has introduced new packaging for its on-the-go, squeezable, resealable, 100% fruit applesauce.

The packaging design, which once was brown to reflect its 100% natural heritage, now celebrates the brand’s commitment to inspiring play through vibrant colors and more active fruit characters, the company said. In conjunction with the packaging overhaul, the company also has introduced AppleMango applesauce, which will join six other flavor offerings.

GoGo Squeez is available at major retailers nationwide, including Walmart, Target, Costco, Kroger, Publix, Harris Teeter and Whole Foods for a suggested retail price of $2.99 per four-pack.

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Zevia taps Max Greenfield for Twitter chat

BY Allison Cerra

LOS ANGELES — An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

Zevia said from 1 p.m. to 5 p.m., actor Max Greenfield, who stars in the Fox series "New Girl," will share thoughts and answer questions with raw honesty and without artificial flavoring or ingredients on Twitter, the company said.

"We are removing the artificiality from everyday situations in hopes of inspiring soda-drinkers to reduce the amount of artificial sweeteners that they drink," Zevia CEO Paddy Spence said. "Max is known for saying what’s on his mind and is a huge star in the making — we aspire to be both of these things."

Zevia is available in 15 flavors and is sold at Whole Foods, Target, Kroger, Sprouts and many other stores nationwide.

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Hot Tamales gets packaging makeover

BY Allison Cerra

BETHLEHEM, Pa. — Just Born has unveiled new package graphics for its Hot Tamales brand.

Hot Tamales now touts a more modern, fiercer packaging design that underscore the heat sensation packed by the spicy cinnamon candy. The new graphics are available on all Hot Tamales cinnamon packages including the large theater box (8.3 oz.), large peg bag (8.3 oz.), small theater box (5.0 oz.), count goods bag (1.8 oz.), and 25 cents change maker (0.78 oz.).

"Early indications show that longtime Hot Tamales fans love the new look and new fans, in the 18- to 24-year-old range, are gravitating to the new graphics," Just Born senior marketing manager Donald Houston said. "While we have changed the look of the graphics, consumers can be sure they will be getting the same great Hot Tamales taste that they have come to know and love. We anticipate a continued, very positive consumer reaction."

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