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GoGo Squeez introduces new flavor

BY Allison Cerra

NEW YORK — GoGo Squeez has added a new flavor to its line of squeezable, resealable, 100% fruit applesauce.

The company said new GoGo Squeez AppleBerry blends together applesauce and raspberry, blackberry and pomegranate to offer kids a healthy snack option in convenient packaging that allows on-the-go kids to enjoy fruit via a no-spoon, no-mess pouch.

GoGo Squeez is available at major retailers nationwide, including Walmart, Target, Costco, Kroger and Whole Foods, for a suggested retail price of $2.99 per four-pack.

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Lean Pockets taps gossip blogger Perez Hilton for sweepstakes

BY Allison Cerra

ENGLEWOOD, Colo. — Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

Through March 31, consumers can enter the "Live Famously sweepstakes" by either submitting a code obtained via a specially marked package of Lean Pockets sandwiches or obtaining a code via the brand’s Facebook page, then completing and submitting the registration form via Facebook. Users automatically will receive one entry into the sweepstakes and advance to the "Instant Win Game" page, receiving one instant play for that day. The grand prize winner and a friend will spend the day in and around Los Angeles, and receive a luxury hotel stay, chauffeured car service, a $1,000 shopping spree, a $250 spa experience and a special concert experience with Hilton.

"Perez is the perfect fit for the Lean Pockets brand ‘Live Famously sweepstakes,’" Lean Pockets marketing director Daniel Jhung said. "He’s become a household name by giving his fans a behind-the-scenes look at what it’s like to be part of the celebrity scene. Plus, we’re inspired by his commitment to a healthier lifestyle and the approach he’s taken to maintain his recent weight loss — exercising and eating better-for-you foods. His approach is realistic and not radical, and we think that’s something our Lean Pockets fans can appreciate. They like Lean Pockets brand sandwiches because they’re quick, have 340 calories or less, and still taste great."

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Pepsi Max in search for most passionate fans

BY Allison Cerra

PURCHASE, N.Y. — Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

Consumers are invited to visit the brand’s Facebook page to submit video — 60 seconds or less — detailing why they deserve a lifetime supply of Pepsi Max. The "Pepsi Max for Life" video contest runs through Feb. 13.

"We already know we have great fans," Pepsi Beverages senior marketing director Amy Wirtanen said. "The ‘Pepsi Max for Life’ video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand."

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