CENTER STORE

‘Go Real Chobani’ campaign seeks to empower consumer choice

BY Jason Owen

NEW BERLIN, N.Y. — Chobani, maker of the popular yogurt brand, will launch a new national campaign that is "a movement to empower consumers to choose a brand that stands for something more – an authentic strained yogurt that’s made with only natural ingredients by people who have passion for bringing better food options to the masses," the company stated.

"Chobani started with the simple goal to make nutritious and delicious yogurt accessible to everyone," said Hamdi Ulukaya, founder, president and CEO of Chobani. "As a manufacturer, it’s our responsibility to make our products the right way, not just the easy way. And we strongly believe that everyone should be able to experience the enjoyment that comes from eating simple, delicious, nourishing foods."

The new campaign will debut nationally on Sunday, February 24, 2013, during the 85th Academy Awards. The 60-second "Go Real Chobani- Real Is" spot will run during the ABC pre-show and again during the Oscars program. The 30-second "Go Real Chobani- Start With" spot will air during E!’s pre and post-Oscars shows.

Simultaneously, Chobani will launch a digital and social media campaign across Facebook and Twitter that asks fans to share their memories of the first time they tried Chobani. The resulting images, tweets and posts will be aggregated digitally via #tastereal to create an interactive content mosaic which will live online at Chobani.com. Consumers will also have the opportunity to share Chobani coupons with friends to inspire their own first taste of Chobani. In the coming months, Chobani will continually rollout targeted digital content across channels to support the Go Real Chobani movement.

"The creative inspiration for the television spots was sparked from the hundreds of real moments Chobani fans share through their social media channels on a daily basis," said John Connors, CEO of Boathouse, the company that developed the campaign. "These photos and stories are similar to the ones you would share with your own family – dogs and cats getting the last licks of yogurt, creative recipes and photos of their kids. We’re amplifying those real stories through this creative to give more people the chance to engage in the conversation around Go Real Chobani."


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Tostitos introduces new Artisan Recipes style chips

BY Jason Owen

 PLANO, Texas — Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

This is the fifth flavor in the Tostitos Artisan Recipes line from PepsiCo’s Frito-Lay division, and the new chip draws inspiration from the layered flavors of a rich Mexican mole sauce.

Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored tortilla chips are made with a nine-grain blend and real ingredients like ancho chile, smoked paprika, garlic, and onion with roasted red bell pepper, sundried tomato and lime, that are mixed in before cooking. Like all Tostitos Artisan Recipes tortilla chips, they have eight grams of whole grains per one ounce serving.

"When developing new flavors for the Tostitos Artisan Recipes line, we look at culinary trends, knowing that our consumer is on top of what’s new, but also looking for easy ways to incorporate the latest flavor trends into their snacks," said Jody Denton , executive chef at Frito-Lay’s Flavor Kitchen, the company’s culinary research and development center. "With the new Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored chips we’ve developed something complex and adventurous, which also happens to be the perfect snack to unwind with at the end of the day."

keyboard_arrow_downCOMMENTS

Leave a Reply

garyrossy says:
Mar-09-2013 01:16 am

Seems great flavor for the recipe. Barrier Bottles

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Seattle’s Best Coffee hits the freezer aisle with frozen blended coffee drink

BY Jason Owen

 SEATTLE — Seattle’s Best Coffee, part of Starbucks Corporation, and leading specialty food manufacturer Inventure Foods, Inc. are teaming up to launch Seattle’s Best Coffee Frozen Coffee Blends, the coffee category’s first blend-at-home frozen coffee beverage.

The new product represents a move to bring frozen coffee into the home as a response to the growing popularity of at-home blending and the rise of blended coffee drinks, where sales surged to $4.3 billion in 2012.

"This exclusive agreement with Seattle’s Best Coffee further underscores our position as a leading innovator in the specialty food and frozen beverage segments," said Terry McDaniel, chief executive officer of Inventure Foods, Inc. "We are pleased to collaborate with a premier brand like Seattle’s Best Coffee to introduce a premium frozen beverage product, which we believe provides our retail partners with timely, on-trend beverage items in their frozen aisles."

With a suggested retail price ranging from $2.99-$3.49, each Seattle’s Best Coffee Frozen Coffee Blends will be sold in an eight-ounce, stand-up vertical package found in the freezer section of grocery stores and mass retailers. With the spring 2013 launch, coffee enthusiasts can enjoy their favorite Seattle’s Best Coffee frozen drinks from the comfort of their own kitchen any time.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?