HEALTH

GNC signed as presenting sponsor at ESPN’s 2012 ESPNHS Games

BY Michael Johnsen

BRISTOL, Conn. — ESPN on Wednesday announced that GNC will headline the 2012 ESPNHS Games as presenting sponsor.

"Together, ESPN and GNC will inspire and educate hundreds of elite student athletes from across the country at the annual ESPNHS Games," stated Matt Genova, SVP ESPN multimedia sales. "This collaboration is a reflection of GNC’s strong commitment to improving the health and well-being of young athletes," he said. "GNC’s sponsorship includes on-site activations, including nutrition seminars, product sampling and creative execution across television, digital and print assets. Further, GNC’s digital presence includes custom integration across ESPNhighschool.com and ESPN.com with featured photo galleries and sponsored stories targeting Generation Z."
 
The Games — a three-week event featuring high school sports talent — will take place July 9 to 30 at ESPN Wide World of Sports Complex at Walt Disney World in Lake Buena Vista, Fla. The ESPNHS Games are anchored by the Champion All-American Showcase, a U.S. Lacrosse boys and girls event and the AAU 11th Grade Boys Basketball Super Showcase presented by Champion and Champion Gridiron Kings, a series of competitions featuring high school football players at the game’s seven skill positions: quarterback, running back, tight end, wide receiver, linebacker, cornerback and safety.

In addition, the ESPNHS Games feature several competitive events in football, lacrosse, field hockey, softball, basketball, baseball and track and field.


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Sanofi US tethers a blood-glucose meter to Apple’s iPhone, iPod Touch

BY Michael Johnsen

BRIDGEWATER, N.J. — The number of healthcare diagnostic products featuring a direct link to Apple’s iPhone or iPod Touch increased by one on Wednesday as Sanofi US announced the launch of the iBGStar Blood Glucose Monitoring System.

iBGStar is available for purchase at Apple Retail Stores and all Walgreens stores nationwide, online at Apple.com, Walgreens.com and through Diabetic Care Services, the company added.

“Many people with diabetes today rely both on their iPhone or iPod Touch and blood-glucose monitors as important parts of their daily lives,” stated Naina Sinha, an in-patient diabetes attending physician and assistant professor of medicine at a leading academic medical center and university in New York. “By combining these two essential tools, iBGStar makes it possible to provide blood-glucose tracking, monitoring and reporting together in a new way.”

When iBGStar is directly connected to an iPhone or iPod Touch and used with the iBGStar Diabetes Manager App, blood-glucose results are presented on the multitouch display quickly after monitoring. iBGStar also can be used independently to measure blood-glucose levels and results can be synchronized later to an Apple device.


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P&G intros Pepto-Bismol To-Go for those stomach troubles away from home

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Wednesday launched Pepto-Bismol To-Go as a new convenience option for consumers who need stomach relief outside of the home.

Pepto-Bismol To-Go has 12 cherry chewable tablets packaged in a pink plastic cylinder no larger than a lipstick tube, the company noted. “For more than 100 years, people have relied on Pepto as an at-home rescue brand for those times when they overdo it. However, many of our consumers aren’t at home when they experience the first signs of a stomach upset,” stated Phil McWaters, brand manager for Pepto-Bismol. “Pepto-Bismol To-Go can save users from their stomach troubles, wherever the road happens to take them.”

Pepto-Bismol To-Go is available in a single pack or two-pack, with suggested retail prices of $3.07 and $4.87, respectively.


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