HEALTH

GNC extends Preventive Nutrition brand with 11 new supplements

BY Michael Johnsen

PITTSBURGH — GNC on Tuesday extended its Preventive Nutrition brand to help supplement a number of conditions, including eye health, liver health and digestive health.  

"Health and wellness is important to men and women of all ages, and their health concerns are far-reaching and can range from supporting brain health to healthy digestion and cholesterol," stated Tom Dowd, EVP, chief merchandising officer and general manager for GNC. "This extension of our Preventive Nutrition line is part of GNC’s goal of providing consumers with the best innovative products the nutritional supplement industry has to offer."

"With 11 new formulas to choose from, consumers can rest assured that they are taking a supplement that will help them support the key health concern they are focused on, such as eye health, blood pressure, digestive health or liver health," commented Joseph Maroon, chairman of GNC’s Medical Advisory Board. "For example, the Healthy Cholesterol Formula supports normal, healthy cholesterol and triglyceride levels. It combines potent phytosterols, which support heart health, and CoQ-10 for powerful cardiovascular antioxidant support."

The 11 new formulas include: Eye Health Formula, Liver Health Formula, Brain Health Formula, Energy Enhancing Formula, Healthy Digestion Formula, Bone and Joint Health Formula, Enhanced Sleep Formula, Healthy Cholesterol Formula, Healthy Blood Pressure Formula, Cellular Antioxidant Formula and Healthy Blood Sugar Formula.


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La Vox Media Group launches Hispanic-centric health information site

BY Michael Johnsen

MIAMI — La Vox Media Group on Monday launched Saludify.com, a site designed to provide Latinos with daily news and content to live a better life and improve their health. With a mission to improve the health and wellbeing of U.S. Latinos, Saludify is providing accurate, convenient and culturally relevant content that goes beyond what’s found in mainstream media. 

The Hispanic community represents significant growth opportunity for self-care companies. DSN recently spoke to Nielsen’s Reny Diaz around the OTC opportunity. "With particular focus on OTC sales, domestically, we’re looking at $1.2 billion out of a total $11.6 billion [attributed to] Hispanics," Diaz said. "What’s interesting is there’s almost $1 billion in Hispanic growth potential in that category."

“With this new site we show our commitment to catapulting Latino health issues to the forefront of American dialogue. Saludify is another building block in our strategy to serve Latino interests in specific niches,” stated Emilio Sanchez, president of La VOX Media Group, parent company of Saludify and VOXXI.

“There is a clear lack of culturally relevant health and wellness information available for Hispanic Americans. Saludify will inform and educate Hispanics by providing the non-biased information, resources and tools for mindful and healthier living,” commented Sandra Silva, managing editor of Saludify.

Saludify has tapped a network of Latino health and fitness experts and bloggers to cover important topics, the latest feature being an infographic titled, “Are Hispanics doomed?” that presents relevant stats about Latino health challenges, as well as putting into perspective The Hispanic Health Paradox.

Hispanics are one of the fastest growing minorities in the United States − representing more than 16% of the country’s population − and are disproportionally affected by heart disease, cancer, unintentional injuries, stroke, diabetes, chronic liver disease, chronic lower respiratory disease, perinatal conditions and influenza among other conditions. Saludify’s motto is mind, body and alma (soul), which is in line with its mission to create content that is specifically tailored to this important and underserved demographic.

Saludify is part of the La VOX Media Group that owns VOXXI, the premier independent platform for Hispanic news, analysis and commentary that was launched last year to fill the Latino void in mainstream media.


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U.K.’s Infirst Healthcare raises $30 million-plus to feed European OTC cough-cold and analgesic launches

BY Michael Johnsen

LONDON — The U.K.’s Infirst Healthcare on Monday announced it has successfully raised $32.1 million in new funds. The funding, from Invesco Asset Management managed funds, will be used for the launch of the company’s medicines into the cough-cold and analgesic consumer healthcare markets.

Infirst will launch its first product, a cocoa-flavored cough liquid, in Europe. "Cough-cold and pain are the largest and most prevalent conditions in the consumer health sector and represent an enormous opportunity for Infirst to bring innovation and efficacy to a market which has seen very few new products and only marginal innovation for decades," stated Manfred Scheske, Infirst CEO. 

The North American rights to Infirst’s cough-related launch have been out-licensed to Pernix Therapeutics Holdings. 

Infirst is also developing an ibuprofen-based product for the treatment of inflammatory pain, to which it has the global rights, the company noted. 

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