HEALTH

GNC, Discovery partners on get-fit ‘Transformation Diaries’ Web series

BY Michael Johnsen

PITTSBURGH — GNC last week partnered with Discovery Fit & Health on "Transformation Diaries," a custom Web series that follows four women working to achieve their personal "live well" goals. Fitness expert JJ Virgin is serving as the women’s mentor.

"’Transformation Diaries’ brings to life GNC’s mission of helping people live well every day by providing products and information that have a positive influence on their lifestyles," stated Jeff Hennion, EVP and chief marketing officer and e-commerce at GNC. "These four women have unique histories and are pursuing widely different goals, but their journeys share a spirit and tenacity that will resonate with anyone who has fought to make a change in their lives."

"Discovery Communications delivers the most compelling real-world stories to viewers across platforms, and we are excited to partner with GNC for ‘Transformation Diaries,’" said Guhan Selvaretnam, SVP digital media for Discovery Communications.

In addition to their personalized webisodes, "Transformation Diaries" will chronicle each woman’s journey through first-person blog and vlog posts, providing online audiences with a monthly behind-the-scenes look at the women’s struggles and accomplishments. The participant plans, which include exercise, nutrition and supplement regimens, will be available online for viewers to follow as well.

The four women whose transformations will be chronicled include:

  • Malia, age 45, from Ft. Washington, Md. Malia had run marathons and climbed mountains before she was seriously injured in a car accident in 2010. After a nine-month physical recovery, Malia is ready to resume her physical pursuits;
  • Ingrid, age 48, from Marietta, Ga. A mom and actress who had always found herself playing the "funny, fat role." As she prepares for an upcoming leading role and her daughter’s high school graduation, Ingrid is determined to look and feel her best;
  • Simona, age 31, from Washington, D.C. In 2008, Simona won a silver medal in the 2008 Beijing Paralympics — as a coxswain for the rowing team, she filled one of the few able-bodied roles at the competition. But Simona is finding it harder and harder to find time to exercise and cook healthy, family-friendly meals. With her 10-year college reunion coming up, Simona wants to bring exercise back into her life and look like the athlete she once was; and
  • Angela, age 25, from Marietta, Ga. Inspired by her mom, who lost weight when she found out she had high blood pressure, Angela began looking for an exercise regimen she could stick to and manageable ways to eat right, even when she’s out with friends. She is preparing to run a 5K and serve as maid of honor in her cousin’s wedding.

To check out the Web series, go to DiscoveryHealth.com/transformation.

 


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Band-Aid launches Muppet app to take the ‘ouch’ out of the ‘owie’

BY Michael Johnsen

SKILLMAN, N.J. — Band-Aid brand adhesive bandages on Wednesday unveiled the Band-Aid Brand Magic Vision app featuring Disney’s The Muppets. The one-of-a-kind application and platform employs augmented reality technology to provide parents with an ability to entertain their kids during that moment they get hurt. By downloading the app, parents and children can scan any of the Band-Aid brand adhesive bandages strips and boxes featuring Disney’s The Muppets and view any of three distinct adventures and performances from the Muppets.

The Band-Aid Magic Vision app featuring Disney’s The Muppets uses AR technology to merge a child’s real-life surroundings with graphics displayed on the digital screen. Whether singing along to Kermit the Frog’s serenade, striking a pose with Miss Piggy or aiding The Great Gonzo on his daring act of lunacy, the AR app is designed to entertain and make Muppets fans forget about their "boo-boos." The free app is now available for iOS devices (iPhone 4/s or iPad 2+) in the Apple App Store.

"For nearly 100 years, parents have relied on Band-Aid Brand to help heal their kids’ cuts and scrapes, which means we have also become a part of those special, soothing and nurturing moments," stated Hugh Dineen, VP Johnson & Johnson Consumer Cos. "Whether through our fashion-forward bandages or through this new technology-forward app, Band-Aid Brand is committed to providing unexpected delight during the healing process."

To check out a visual demonstration of the new app, click here.


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Cirrus Healthcare launches line of Hello Kitty antimicrobial earplugs

BY Michael Johnsen

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products earlier this month announced the launch of its Hello Kitty-licensed earplugs for swimming and sound protection. The earplugs are individually printed with the cartoon characters encouraging young children to wear ear protection while swimming.

The Hello Kitty ultra soft earplugs employs the same technology as the antimicrobial earplug BioEars — soft silicone earplugs which use ActivAloe. The earplugs are easily molded to the shape of your ear providing an airtight seal, resulting in ears being protected from water penetration and harsh noise.

Hello Kitty earplugs come in packs of three and six in a waterproof carry case, with a suggested retail price of $3.99 and $5.49, respectively.

Cirrus over the next 12 months will be releasing an additional 10 uniquely-printed themed ear care products, the company said.


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