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Muscle Warfare brand to hit GNC store shelves in June

BY Jason Owen

 WELLINGTON, Fla. — Embark Holdings, Inc. announced through its wholly owned subsidiary, Muscle Warfare, Inc., the launch of its elite sports nutrition brands at select GNC stores throughout the nation.

Muscle Warfare announced the 40-store launch rollout. "There have been many opportunities for Muscle Warfare to distribute its brands and we are excited to have this opportunity to develop a relationship with GNC Holdings. We feel it will blossom throughout the year and will add strong distribution and growth opportunities for the Muscle Warfare brands," said Daniel Amato, CEO/president.

In addition, Mr. Amato states, "With GNC’s close support and their extremely talented sports nutrition team, we anticipate rapid growth of sales for Muscle Warfare brands throughout the GNC distribution network. Also, it’s exciting to showcase our new packaging and marketing plans with this launch because we believe it will achieve strong success and propel Muscle Warfare toward its calculated domestic and worldwide expansion."

Muscle Warfare has already begun shipments of product to the various store locations. The full line is also available on www.GNC.com and is anticipated to begin and finish being placed on shelves throughout the month of May and lead into a strong coordinated launch in June.


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Mercy Nutraceuticals expands distribution of vitamin-enriched hangover drink

BY Jason Owen

NEW YORK — Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

Mercy is sold at groceries, restaurants, hotels and bars in New York City, New Jersey and Florida and is expanding to the San Francisco Bay area, Massachusetts, Rhode Island as well as Southern New Hampshire.

Mercy is a caffeine-free, non-alcoholic beverage that helps prevent hangovers with a combination of nutrients, vitamins and amino acids, the company stated. Mercy launched in 2011 after eight years of research and development. And while the product offers uniquely high levels of vitamins, the company recommends that consumers drink Mercy as their last beverage of the evening to make their next day both pleasant and productive.

The announcement of a distribution expansion comes in conjunction with Mercy being featured in the "Annual 100 Brilliant Companies" by Entrepreneur magazine, which lists ideas, people and technologies on the cutting edge of business.

"I am proud that Entrepreneur magazine has recognized Mercy’s innovation in the beverage category. As a new company it’s incredibly important to distinguish ourselves by creating the most effective product with quality ingredients and benefits. With a first-mover advantage in the hangover prevention space, we are excited to launch additional functional product offerings in 2013," said Mercy Nutraceuticals CEO David Racicot.


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Catamaran receives PQA award for Medicare program

BY Alaric DeArment

LISLE, Ill. — The Pharmacy Quality Alliance has given one of its top awards to pharmacy benefit manager Catamaran Corp., the PBM said Friday.

Catamaran announced that it received a 2013 PQA Quality Award recognizing its five-star rating on all PQA measures in the Part D Star Ratings program. The PQA’s stated goal is to improve patient health by championing clear performance measures for medication management, and the recognition program for prescription drug plans recognizes Medicare plans that have demonstrated outstanding performance in medication-related quality.

"We are honored to be recognized by PQA for our commitment to continuously enhancing the quality of care in the Medicare arena," Catamaran chairman and CEO Mark Thierer said. "By leveraging our resources, skill and scale, Catamaran has achieved powerful results in improving health outcomes and reducing costs, all with a laser-sharp focus on patient safety."

 

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