BEAUTY CARE

GMDC to host GMDC Showcase pavillion at the 2014 NGA Show

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center and The National Grocers Association on Thursday announced the GMDC Showcase at the 2014 NGA Show, to be held February 9-12, 2014 at the Mirage Hotel & Casino in Las Vegas. For the first time, GMDC in partnership with their supplier and wholesale members will bring a 3,000 square foot pavilion of general merchandise, health, wellness, and beauty care products, merchandising concepts and promotions to the 2014 NGA Show.

“NGA has devoted a section during their show to give GMDC members an opportunity to highlight their newest lines while receiving additional exposure for their products," Dave McConnell, president and CEO GMDC said. "This is a tremendous opportunity for key independent buyers to see what’s new, study and compare supplier offerings in order to make decisions during the pre-ordering process. GMDC is proud to be putting its best foot forward in the GM and HBW categories.” 

"The growth of consumers shopping these products provides a unique opportunity for show attendees, and we look forward to the Showcase increasing value for our independent retailers through the display of its diverse range of products," Peter Larkin, president and CEO, NGA said.

 

 

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Nielsen survey: Price most persuasive when incentivizing brand switch; improved features least influential

BY Michael Johnsen

CHICAGO — Across five different product or service attributes analyzed (i.e., price, service agreement, selection, feature or quality) in a Nielsen Global Survey of Loyalty Sentiment, "offering the best price" held the most persuasive power to motivate consumers to swap devotion to a brand, service provider or retailer, Nielsen reported on Monday. 

“While a good price may initially offer consumers enough motivation to change allegiance to a new product, it won’t keep consumers for long if the product doesn’t deliver on its promise,” said Julie Currie, SVP Global Loyalty, Nielsen. “Getting the price/value equation right, having products in stock and offering a satisfying shopping experience are vital ways to build long-lasting customer loyalty.”

Of the respondents who said they were not completely loyal, 41% said that getting a better price would encourage them to switch brands, service providers or retailers. While price was the major switch incentive for more than half of North Americans (61%) and Europeans (54%), price and quality held equal sway in Asia-Pacific and Middle East/Africa, with roughly one-third of respondents each in both countries. As many as 28% of Latin Americans, 22% of Europeans and 20% of North Americans also cited quality as a reason to change their allegiances.

Beyond price and quality, 19% of respondents from Asia-Pacific and 18% from Latin America looked for a better service agreement, exceeding the global average (15%). Range or assortment was also most influential in Asia-Pacific (13%), compared to respondents in Europe (8%), North America (7%), Latin America (7%) and Middle East/Africa (5%). Globally, respondents found improved features (8%) the least influential in driving them to betray a brand, service provider or retailer.

The Nielsen Global Survey of Loyalty Sentiment was conducted between Feb. 18 and March 8, 2013 and polled more than 29,000 online consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.

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Red Carpet Manicure opens ‘Holiday Pop-Up Shop’ at Henri Bendel in NYC

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure, which makes an at-home LED gel manicure system, has set up a Holiday Pop-Up Shop at Henri Bendel’s flagship store on Fifth Avenue in New York City.

Located on the third floor of Henri Bendel, the Pop-Up Shop is a first for the brand. Red Carpet Manicure will showcase its entire product line to Henri Bendel shoppers during the holiday season for five weeks — Nov. 20 through Dec. 28.
 


During high-traffic times, Red Carpet Manicure nail technicians will offer consumers custom nail art demonstrations, including the “Henri Bendel” exclusive design, and will be on hand to educate customers on the process of gel manicures.



“We are thrilled to partner with Henri Bendel, the world-renowned, trend-setting emporium of the finest selection of fashion, accessory and beauty brands for our first pop-up experience,” said Barry Shields, managing partner of Red Carpet Manicure. “The Henri Bendel consumer can now add the hottest collection of light-activated LED Gel Nail Polishes to her holiday shopping list. We are confident the women of New York will fall in love with the easy-to-use Red Carpet Manicure system and the brilliant end results of a Red Carpet manicure, nailing it as the best fashion accessory this holiday season.”
 


Red Carpet Manicure products available at the Pop-Up Shop will include the Red Carpet Manicure Pro Kit, nail treatments including cuticle oils and cuticle elixirs, nail art kits and more than 70 colors. Its new “Celebrity Manicurist Ultimate Gel Polish Pro Train Case Kit” will be a holiday blockbuster gift, featuring the Pro 45 LED Light, nail essentials, appliqués, nail tools and files, an instructional DVD and more — a $150 value for $99.99.
 


 

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