BEAUTY CARE

GMDC creates new post to direct expansion into digital media

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center on Thursday named Kellee Hardy the association’s communications specialist.

"With the growing importance of digital media and communications, new innovations to reach our target audience, and the increasing presence of social media, GMDC set out to find an excellent fit to work in our communications department," GMDC director industry insights and communications Mark Mechelse said. "With a spirit of service and excellence to serve our retailers, wholesalers, suppliers and service companies, we were very fortunate to add Kellee Hardy to fulfill a newly created role in our organization. … GMDC is planning to greatly enhance its presence in digital media, and Kellee will play a key role in providing and implementing those communications to our members."

Kellee has more than 17 years of customer service and marketing experience and has a degree in communications from Texas State University. She has a diverse background including TV media relations, promotions, Web development, social media and trade shows. As communications specialist, Kellee will be responsible for the management of GMDC’s social media platforms and editorial interface with members and non-members through trade and public relations. The scope of her responsibilities will also include the maintenance and enhancement of existing company websites. She will also publish the GMDC weekly e-newsletter "Business Spotlight" that reaches more than 4,500 companies, executives and decision-makers with the latest news on business trends, consumer and industry updates.


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Hawaiian Tropic named Mercedes-Benz Fashion Week Swim 2013 Collections sun care sponsor

BY Antoinette Alexander

SHELTON, Conn. — Hawaiian Tropic Sun Care is taking its newest product — Hawaiian Tropic Silk Hydration lotion sunscreen — to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.

New Hawaiian Tropic Silk Hydration lotion sunscreen was developed to deliver intense moisture as a solution for dull and dry skin that often is a result of long days soaking up the sun. The sunscreen’s lightweight, hydrating ribbons are infused with silk protein and shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization, the manufacturer stated. Hawaiian Tropic Silk Hydration lotion sunscreen provides broad spectrum UVA and UVB protection, along with antioxidants, botanicals, a warm tropical fragrance and a lightweight, nongreasy feel. It is available in SPF 12, 30 and 50.

The Hawaiian Tropic brand is giving one fashionista the opportunity to attend Mercedes-Benz Fashion Week Swim. Through May 31, sun lovers are invited to enter the "Hawaiian Tropic Brand Style Your Skin" sweepstakes on a dedicated Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic brand Facebook page. An additional 25 fans will be awarded with a Hawaiian Tropic brand gift basket.

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Halle Berry, Emma Stone and Olivia Wilde to host this year’s EIF Revlon Run/Walk

BY Antoinette Alexander

LOS ANGELES — Revlon brand ambassadors Halle Berry, Emma Stone and Olivia Wilde will host this year’s EIF Revlon Run/Walk for Women taking place in New York on May 5 and in Los Angeles on May 12.

Stone and Wilde are first-time hosts of the event and will be on site in New York, while Berry, celebrating her sixth year with the Run/Walk, will be in Los Angeles. With tens of thousands of supporters each year and having distributed more than $65 million to date, the EIF Revlon Run/Walk is one of the nation’s largest single-day fundraisers to support women’s cancer research, counseling and outreach programs in New York and Los Angeles.

The 15th annual New York race will start in Times Square and finish in the east meadow of Central Park, attracting more than 20,000 participants. The 19th annual Los Angeles race will take place at the Los Angeles Memorial Coliseum at Exposition Park and attracts more than 40,000 participants each year.

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