GMCR, DPS unite Snapple with Keurig single-cup brewing systems
WATERBURY, Vt., and PLANO, Texas — Green Mountain Coffee Roasters announced that Dr Pepper Snapple Group’s Snapple iced teas soon will be available in K-Cup and Vue packs for GMCR’s Keurig single-cup brewing systems.
GMCR and DPS said Snapple K-Cup pack iced teas will be offered in a variety of at-home and away-from-home channels for Keurig brewer consumers in the United States and Canada in spring 2013. Vue packs will debut later next year.
"We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig brewing system will do exactly that with Snapple," DPS SVP brand marketing Regan Ebert said. "Through our relationship with GMCR, we’re making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark."
GMCR president and CEO Lawrence Blanford added, "We’re happy to welcome Snapple to our family of Keurig brewed iced beverages — a leader in the premium ready-to-drink tea category. The world’s most popular beverage brands continue to see value in aligning with our Keurig single-cup brewing systems and, in turn, further our effort to offer unsurpassed choice to meet a broad range of consumer taste preferences for every beverage occasion. With the addition of Snapple to our family of valued partners and brands, we’re thrilled to make available an even wider selection of well-known, quality brew over ice beverages to choose and enjoy at the touch of a button."
ValueCentric, American Pharmacy Alliance enter collaboration
ORCHARD PARK, N.Y. — ValueCentric and the American Pharmacy Alliance have entered a collaboration, which will connect pharmaceutical manufacturers with independent pharmacy data.
ValueCentric and the APA — a technology partnership of leading pharmacy software companies that provide software and system support services to more than 12,000 independent and small chain pharmacies throughout the United States — will offer on-demand data, reporting and analytics through ValueCentric’s healthcare intelligence platform, known as ValueTrak. The supply channel program will deliver data and analytics associated with independent store-level prescription data from participating stores among APA’s affiliated pharmacies, as well as deliver insights that pharmaceutical manufacturers can use to better focus supply chain operations, maximize marketing efforts, develop accurate, predictive financial models and develop a truly pragmatic product lifecycle plan.
The companies said that through their partnership, manufacturers can build structured and highly-targeted sales and marketing plans, as well as an optimal product lifecycle plan via a daily stream of empirically-supported evidence.
"ValueCentric is thrilled to be working with the American Pharmacy Alliance and its members," ValueCentric founder and CEO Dave Janca said. "This program breaks new ground in the area of near real-time data services, channel transparency and store-level analytics. The views into the independent retail pharmacy environment will provide the manufacturers the granularity of data that’s critically important to their planning and their efforts to be more proactive in support of community pharmacy. In addition, ValueCentric will be establishing a comprehensive data repository for the APA membership to improve their knowledge of the broader marketplace."
Telemedicine helps participants track health behaviors
On the horizon of diabetes offerings at retail is telemedicine — a concept that may come sooner than later thanks to the rapid adoption of smartphones by consumers. In March 2012, researchers from the Stanford Prevention Research Center reported that smartphone applications can raise awareness and motivate older adults to improve their health. After eight weeks, 80% of participants reported increased awareness regarding a targeted health behavior (increased walking, decreased sitting time, improved diet), and three-quarters said the apps helped track the behavior. Two-thirds indicated the apps increased their motivation to make improvements.
True telemedicine functionality — in which a patient’s condition is monitored remotely by a healthcare practitioner, such as a pharmacist or retail clinician, in real time — is still many years away, but Nipro Diagnostics took a significant step in that direction in August. Nipro and NextGen Healthcare Information Systems partnered on a connectivity agreement that gives users of the NextGen Ambulatory EHR instant access to data points captured by patients at home who are using the Nipro TRUEresult blood-glucose monitoring system.
“Home monitoring will become even more important as healthcare providers move toward patient-centered medical home and accountable care organization models,” stated Scott Decker, president of NextGen Healthcare. “Seamlessly integrating data directly from a patient’s meter into NextGen Healthcare’s Ambulatory EHR provides physicians with the necessary tools to better manage the health of their patients.
” Right now it’s more push than pull, however, as caregivers only access the data during a consult as opposed to remote patient monitoring.
The article above is part of the DSN Category Review Series. For the complete Diabetes Buy-In Report, including extensive charts, data and more analysis, click here.