HEALTH

Gluten Cutter targets dietary niche

BY Michael Johnsen

WEST PALM BEACH, Fla. — Core Science Medica has targeted consumers in need of a gluten-free lifestyle with its launch of Gluten Cutter, a dietary supplement to help gluten-sensitive consumers occasionally enjoy their favorite foods again. The supplement contains GCX50, a proprietary blend of enzymes, along with licorice, peppermint and ginger. The complex is designed to target and break down gluten, support intestinal health during gluten exposure and aid digestion.

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HEALTH

ILEX sales skyrocket with marketing campaign

BY Michael Johnsen

NEW YORK — ILEX Consumer Products Group last year launched amid the chaos of Black Friday its “Di-Gel Comfort Zone” — complementary, clean restrooms located in downtown Manhattan to help alleviate some of the discomfort associated with shopping the day after Thanksgiving. In the past year, the antacid, anti-gas combo has rocketed to the No. 5 spot of antacid liquid sales, generating $2.2 million on growth of 19,904.6%.

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Alka-Seltzer Fruit Chews revive brand

BY Michael Johnsen

WHIPPANY, N.J. — Thanks in part to the launch of Alka-Seltzer Fruit Chews, the Alka-Seltzer brand has experienced a resurgence within the antacid tablet category. Brand sales are up 422.4% to $7.2 million for the 52 weeks ended Oct. 6, according to IRI data across total U.S. multi-outlets. “With persuasive advertising behind Alka-Seltzer Fruit Chews throughout the year, sampling, and strong in-store displays and ad circulars, we’ve been able to successfully introduce the brand to a new generation of consumers,” Tracy Nunziata, marketing director at Bayer HealthCare’s Consumer Care, told DSN.

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