Gluten Cutter targets dietary niche
WEST PALM BEACH, Fla. — Core Science Medica has targeted consumers in need of a gluten-free lifestyle with its launch of Gluten Cutter, a dietary supplement to help gluten-sensitive consumers occasionally enjoy their favorite foods again. The supplement contains GCX50, a proprietary blend of enzymes, along with licorice, peppermint and ginger. The complex is designed to target and break down gluten, support intestinal health during gluten exposure and aid digestion.
ILEX sales skyrocket with marketing campaign
NEW YORK — ILEX Consumer Products Group last year launched amid the chaos of Black Friday its “Di-Gel Comfort Zone” — complementary, clean restrooms located in downtown Manhattan to help alleviate some of the discomfort associated with shopping the day after Thanksgiving. In the past year, the antacid, anti-gas combo has rocketed to the No. 5 spot of antacid liquid sales, generating $2.2 million on growth of 19,904.6%.
Alka-Seltzer Fruit Chews revive brand
WHIPPANY, N.J. — Thanks in part to the launch of Alka-Seltzer Fruit Chews, the Alka-Seltzer brand has experienced a resurgence within the antacid tablet category. Brand sales are up 422.4% to $7.2 million for the 52 weeks ended Oct. 6, according to IRI data across total U.S. multi-outlets. “With persuasive advertising behind Alka-Seltzer Fruit Chews throughout the year, sampling, and strong in-store displays and ad circulars, we’ve been able to successfully introduce the brand to a new generation of consumers,” Tracy Nunziata, marketing director at Bayer HealthCare’s Consumer Care, told DSN.