HEALTH

Glucerna Advance shakes things up

BY Michael Johnsen

ABBOTT PARK, Ill. — Abbott recently introduced a nutrition shake called Glucerna Advance that is formulated for people with diabetes who are seeking additional nutrition and health benefits. The new product helps to minimize blood sugar spikes while supporting heart hearth and the immune system.

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HEALTH

Prevention programs increasingly prevalent

BY Michael Johnsen

Chances are, if a person doesn’t have diabetes, then they personally know someone who does. According to a recent poll conducted by Research Now, 75% of those surveyed reported they either had diabetes or knew a diabetic.

(For the full category review, including sales data, click here.)

That makes the diabetes patient — and their caregivers — a key target demographic for retail pharmacy. Many retail pharmacy operators are instituting holistic programs that help capture and care for diabetes patients.

Hannaford Supermarkets recently teamed with Capital District YMCA and CDPHP to open the Healthy Living Center, a community-centered wellness facility located inside Hannaford Supermarkets in Albany, N.Y. The 5,277-sq.-ft. Healthy Living Center, which opened in early October, offers the community a variety of programs that support healthy living and wellness in the community — such as group exercise classes, weight management classes, nutrition seminars, personal training and senior fitness classes — as well as programs that address specific health needs, such as diabetes prevention programs.

Sam’s Club also partnered with YMCA on a diabetes-prevention program — having donated almost $1.3 million to expand a program designed to address, in part, diabetes prevention. A portion of that grant will support six new YMCAs in launching the Diabetes Prevention Program. The program, on which Sam’s Club is collaborating with the nonprofit group, is designed to help people adopt healthy eating and exercise habits, and has served about 12,000 people around the country.

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Births among older consumers on the rise

BY Michael Johnsen

The buying demographic for pregnancy test kits and ovulation test kits may be skewing older.

(For the full category review, including sales data, click here.)

According to the National Vital Statistics Report, released in September, the rate of pregnancy in women ages 35 years to 39 years increased 2% in 2012 to 48.3 births per 1,000 women, from 47.2 in 2011. The birth rate for women ages 40 years to 44 years has risen steadily since 2000 at 2% annually.

That could help explain some of the growth across several brands of pregnancy test kits. But more importantly, it may be an opportunity to target messaging against an older, untapped demographic.

While the category is up only 1.4% to $300.5 million for the 52 weeks ended Sept. 8 across total U.S. multi-outlets, according to IRI, Church & Dwight’s First Response experienced 7.5% growth on an $81.5 million base, and sales of Procter & Gamble’s Clearblue was up 23.6% to $39.5 million.

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