BEAUTY CARE

‘Glee’ star becomes Flirt! spokeswoman

BY Antoinette Alexander

NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl’s, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand’s spring 2011 product collection.

Morris will act as ambassador for brands appearing on Flirt!’s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.

"Heather Morris is the perfect fit for the Flirt! brand, and we couldn’t be more excited to have her as a part of our team," stated Julie Howard, SVP marketing for Flirt! Cosmetics. "Heather is fun, sassy, playful and, of course, flirty, all qualities that inherently fit with our brand personality and the direction of our new spring product line. We feel very lucky and honored to be working with someone so talented — a true rising star."

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Coty ‘nails’ new product innovations for New Year

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen brand is gearing up for 2011 with an assortment of new nail products, including new, innovative nail polish strips for no-dry nail styles that last up to 10 days.

The new Salon Effect real nail polish strips, priced at $9.99 each, are strips of real nail polish that are applied to nails by simply peeling, applying to the nail and filing the edges. The kit includes 16 nail polish strips, a cuticle stick, mini file/buffer and instructions. Beauty mavens can choose from three different collections: Shiny Neons, High-Shine Metallics or High-Fashion Patterns.

Also new for nails:

  • Nailgrowth Miracle salon-strength treatment polish ($5.99 each), available in 24 shades;

  • Nailgrowth Miracle serum with advanced peptides and biotin technology ($9.99 each);

  • VitaSurge gel collection ($5.99 each); and

  • Insta-Dri nail color French manicure collection ($7.99 each), which is housed in a custom-designed, dual-chamber bottle.

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PaloVia skin renewing laser makes retail debut

BY Antoinette Alexander

BURLINGTON, Mass. — Palomar Medical Technologies, a researcher and developer of light-based systems for cosmetic treatments, has announced the launch of the first FDA-cleared, at-home laser designed to reduce fine lines and wrinkles around the eyes.

The new PaloVia skin renewing laser works below the skin surface where wrinkles form. It generates pulses of micro-fine laser light that reach deeply into the skin’s sub-layers, treating the skin’s aging support structure, according to the company. Then the body’s natural healing process sweeps away the older, damaged tissue and rebuilds it with new collagen and elastin.

In a clinical study, a panel of doctors specializing in dermatology and plastic surgery saw a "noticeable" reduction in wrinkles in 92% of participants after one month of daily treatments, the company stated.

The PaloVia laser is available for advanced sale through QVC online and will debut on QVC on Dec. 27. The laser will start shipping to consumers in the middle of January, and distribution will be expanded to include Nordstrom, with physicians’ offices and additional retailers coming on board in the first few months of 2011. The product has a suggested retail price of $499.

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