HEALTH

GlaxoSmithKline brand to be featured on Target Indy car

BY Michael Johnsen

INDIANAPOLIS Chip Ganassi Racing on Wednesday announced that GlaxoSmithKline’s Breathe Right brand will be placed on the nose of the team’s Target Indy car this weekend during the Peak Antifreeze and Motor Oil Indy 300 Chicagoland Speedway races.

Additionally, on Aug. 28, race fans will have the opportunity to meet two-time and reigning IZOD IndyCar Series champion Dario Franchitti, driver of the Target Indy car, on-site at the Breathe Right Advanced tent where free product samples will be made available.

“Putting on my nasal strip is part of my ritual when suiting up for every race as I need it to breathe better so I am ready to operate at 100%,” Franchitti stated. “However, you don’t need to be a professional driver to understand the importance of being at your best. Breathe Right nasal strips can help you breathe better so you can get a good night’s sleep.”

GlaxoSmithKline will tout its latest Breathe Right product introduction, Breathe Right Advanced, at the race. The newly patented strip has a unique design allowing for four points of contact to increase airflow and help open nasal passages more completely. 

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LiceGuard makes appearance in ‘The Switch’

BY Michael Johnsen

NEEDHAM, Mass. ARR Health Technologies scored a product placement for its LiceGuard products in the movie “The Switch,” starring Jennifer Aniston and Jason Bateman, which debuted Friday.

“The Switch” grossed $8.1 million at the box office over the weekend.

In the movie, Jason Bateman’s character is shown choosing LiceGuard SAFE lice egg remover shampoo to treat his child. There are several scenes where the product’s distinctive yellow cap can be seen, the company stated in a press released issued Tuesday.

“We are very pleased that the RobiComb and our SAFE lice remover shampoo were used in the movie ‘The Switch,'” stated Mark Stearns, VP business development for ARR Health Technologies. “It was important to the actors to show parents using a nontoxic lice treatment, and we are glad that LiceGuard was chosen from all the available options.”

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Hyland’s introduces two homeopathic kids’ remedies for cough-cold/allergy season

BY Melissa Valliant

WESTLAKE, Ohio Joining parents this fall in the fight against kids’ cough-cold and allergy symptoms are two new products from homeopathic-medicine provider Hyland’s: Nighttime Cold ’n Cough 4 Kids and Complete Allergy 4 Kids.

WESTLAKE, Ohio Joining parents this fall in the fight against kids’ cough-cold and allergy symptoms are two new products from homeopathic-medicine provider Hyland’s: Nighttime Cold ’n Cough 4 Kids and Complete Allergy 4 Kids.

According to the Centers for Disease Control and Prevention, almost 22 million school days are lost annually due to the common cold. An extension of Hyland’s popular Cold ’n Cough 4 Kids, Hyland’s Nighttime Cold ’n Cough 4 Kids helps keep kids in the classroom by mitigating cough and chest congestion symptoms, while also aiding sleep without leaving the child groggy in the morning.

Hay fever affects close to 40% of U.S. children, according to the American Academy of Allergy, Asthma and Immunology, and Hyland’s Complete Allergy 4 Kids is an all-natural, sugar-free way to treat symptoms. The new all-in-one, non-drowsy liquid formula treats both the common symptoms of indoor and outdoor allergies, such as itchy, watery eyes and runny noses, and such less common, more severe symptoms as repeated sneezing, ear fullness and burning eyes.

“The ingredients are all-natural and homeopathic so they have low likelihoods of adverse side effects or interactions with other medications,” said J.P. Borneman, chairman and CEO of Hyland’s. “With the relief of cold and allergy symptoms on hand, your kids can continue to enjoy the seasons.”

Both products will be available nationwide this fall in natural health food stores, select drug stores and select online retailers.

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