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Ginger Ale a favorite among flavored CSDs

BY Barbara White-Sax

PLANO, Texas — Canada Dry Ginger Ale has long been a staple in the flavored soft drink category. The brand, invented by a pharmacist in 1904, has seen an uptick in sales that Dr Pepper Snapple Group attributes to “the perceived healthfulness of ginger ale as a CSD flavor.” Sales were up 20% in the drug store channel last year, according to Nielsen.

Growth also was driven by an aggressive advertising program emphasizing the soft drink’s ‘Made from Real Ginger’ positioning, and by the introduction of Canada Dry TEN, a lower-calorie version of the classic beverage.

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Sparkling ICE adds two new flavors

BY Barbara White-Sax

PRESTON, Wash. — TalkingRain has added two new flavors to its Sparkling ICE brand of zero-calorie beverages. The new Cherry Limeade and Strawberry Watermelon flavors debuted in January, expanding the brand’s flavor portfolio to 11 zero-calorie options.

Sparkling ICE products made IRI’s New Product Pacesetters list in 2011 and 2012. The brand also received a Nielsen “Breakthrough Innovation Award” in 2013. Kevin Klock, CEO of TalkingRain Beverage Co., said in 2014 the company is “eager to tempt new consumers looking to make healthier choices.”

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Coke’s Dasani Sparkling hits store shelves

BY Barbara White-Sax

ATLANTA — Coca-Cola is rolling out its Dasani Sparkling line, five naturally flavored, unsweetened and lightly carbonated waters. Dasani Sparkling is available in a 12-oz. 12-pack, and in 20-oz. and 1-liter PET PlantBottle sizes. The line marks the latest addition to the Dasani brand. Last year, the brand added flavored water enhancers, Dasani Drops.

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