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Gimme that old-time prescription: 175-year-old pharmacy mixes old-fashioned business with new ideas

BY Alaric DeArment

Long Island University gave its Distinguished Alumnus award to C.O. Bigelow Apothecaries owner Ian Ginsberg, a 1985 graduate of the university’s pharmacy school.

C.O. Bigelow isn’t just any drug store – it’s the oldest one in the country, having been founded in 1838. Ginsberg’s family has owned it since his grandfather, William Ginsberg, bought it in 1939. So, as one might ask a centenarian, what’s C.O. Bigelow’s secret?

Customers of the store, tucked away in Manhattan’s Greenwich Village, have included Mark Twain, Thomas Edison and Eleanor Roosevelt, while legendary punk rock band The New York Dolls and filmmaker John Waters frequented the soda fountain. Indeed, the pharmacy’s role in the city’s history could be compared with another old-time business nearby, McSorley’s Old Ale House, a fixture since 1854 that has entertained such luminaries as Abraham Lincoln and The Great Houdini with its homemade beer.

Bigelow has made a slogan for itself, "If you can’t find it anywhere else, try Bigelow." That’s because a big part of the store’s business consists of high-end beauty and personal care products, often natural and organic or largely unavailable in the United States, such as Marvis toothpaste and Proraso shaving cream from Italy, La Creme Opalis conditioner and Les Fleurs de Bach perfume from France, as well as a large white-label business. Ginsberg also found recipes for 19th century balms, lotions and other products in the company’s archives, and in 2003 signed a deal with Bath & Body Works to market them in the chain’s stores.

At a time when pharmacy retailers are looking to distinguish themselves in order to drive greater customer traffic, Bigelow is showing that it’s known all along that standing out is the best way to be noticed, and providing high-quality and distinctive products is the best way to keep the people who notice the store coming in on a regular basis. Considering that the store’s customers in recent years have included the likes of Susan Sarandon, Calvin Klein and Elvis Costello, it looks like the strategy is working.

 

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Dodgers baseball teams up with Quench gum for 2013 season

BY Jason Owen

LOS ANGELES — The Los Angeles Dodgers announced today their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season. Mueller will provide the Dodgers players with Quench Gum and also their fans with special giveaways and promotions slated throughout the season.

Long known as the nation’s No. 1 selling sports gum, Quench Gum’s mouthwatering fruit flavors are popular with athletes of all levels and kids of all ages, the company stated in a release. The tart flavor and saliva stimulants in Quench Gum are the key to reducing dry mouth. Dodger fans can see the vivid blue bucket of Quench Gum displayed prominently in both dugouts at Dodger Stadium. In addition, there will be a Quench Gum Night, as well as other promotions throughout the regular season.

“We’re excited that Quench Gum has partnered with the Dodgers this season,” said Dodgers executive vice president of Corporate Sponsorships Michael Young. “We believe it is a natural fit to bring an authentic sports gum into our dugouts and make Quench Gum available to our players every game.”

“We are thrilled at the opportunity to serve as a proud partner of the Los Angeles Dodgers,” Mueller vice president and co-owner Ginger Mueller said. “As a lifelong fan of the Dodgers, it is an honor to be a part of this illustrious franchise. I hope this partnership will allow the players to stay focused on their game while they chew the most thirst-quenching gum available.”

In addition to the traditional orange-, lemon-, grape- and fruit punch-flavored Quench chunk-style gum, Quench Gum is available in three different dual-flavor stick packs. Sugar Free Quench X with Xylitol completes the line-up.


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Spotlight on practice, graduate nursing education partnership shining brighter

BY Antoinette Alexander

During the 2013 Retail Clinician Education Congress last week in Las Vegas, a select group of leaders in graduate nursing education and nursing practice gathered for a historic roundtable discussion.

The roundtable discussion marked an important event within the convenient care industry as nurse leaders and universities came together to talk and strategize on ways to strengthen the relationship between practice and graduate nursing education in emerging models of care.

With the nation facing a worsening shortage of primary care physicians and healthcare reform bringing some 30 million Americans into the insurance fold come 2014, there is no denying that convenient care clinics and the nurse practitioners working within them will continue to play an even greater role within the U.S. healthcare system going forward.

That is why this roundtable was such an important event at RCEC. The strained U.S. healthcare system needs the convenience and cost efficiency that such clinics provide, and it needs the quality of care provided by the nurse practitioners working within those clinics. Educating and informing nursing students on the importance and opportunities within the convenient care industry is only going to become increasingly critical.

Sponsoring the invitational roundtable, in collaboration with the Convenient Care Association, was the National League for Nursing, whose core truth is to integral relationship between practice and education.

“While the U.S. moves toward the redesigning of both nursing education and clinical practice, this is a time to support those clinicians providing exceptional care as advanced practice registered nurses, in a wide variety of emerging care delivery models,” the NLN stated.

Meanwhile, Walgreens Take Care Health Systems and the National Organization of Nurse Practitioner Faculties announced last week that they are sponsoring a new program to support the clinical education of nurse practitioners.

The program will include a Preceptor Web Portal containing web-based resources that clinical preceptors use to promote education for NPs nationwide. NONPF and Take Care said additional resources and orientation materials were necessary to help preceptors enhance their abilities to teach students in the clinical setting. The web portal is expected to become available this summer.

 

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