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Gillette teams with Warner Bros. for ‘Man of Steel’ promotion

BY Jason Owen

BOSTON — In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

Superman fans can visit the online theory hub, HowDoesHeShave.com, through June 30th, to check out theories from an esteemed group of Superman enthusiasts — including director, actor, and comic book aficionado Kevin Smith; Jamie Hyneman and Adam Savage, hosts and executive producers of the television series entitled “MythBusters;” beloved science guy Bill Nye; and “The Big Bang Theory” actress and real-life neuroscientist Mayim Bialik — and vote on their favorite.

In the movie, the young bearded Clark Kent goes through a transformation to become the fresh-faced Superman. But what’s powerful enough to give a super hero shave? Gillette has invited these experts to develop and share their  theories to answer the question.

The theories in their entirety are pitted against each other on HowDoesHeShave.com, and, not only are Superman fans encouraged to log on to vote for their favorite theory, they also can further join the debate by sharing their own theories in the Twittersphere using the hashtag #HowDoesHeShave.

“Even Gillette knows that despite being the best shave, our most advanced blade can’t stand up to Superman’s facial hair, so we’re really looking forward to seeing all these exciting theories,” said Elliott Wilke, brand manager, Gillette. “Whether you’re a longtime Superman fan or just excited by the upcoming film, HowDoesHeShave.com has great content from compelling theory contributors. If we’re really lucky, we may even get some ideas for the guys in R&D to create a product that brings us one step closer to the ‘best a Superman can get.’”


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Costco Q3 earnings beat analyst expectations

BY Alaric DeArment

ISSAQUAH, Wash. — Costco Wholesale had sales of $23.55 billion in third-quarter 2013, an 8% increase over last year’s $21.85 billion, as well as a 6% increase in same-store sales, the club retailer said Thursday.

Profits for the quarter were $459 million, or $1.04 per share, compared with $386 million and 88 cents per share during the same period last year. For the three quarters of fiscal year 2013 so far, sales increased 8% over the same period last year, to $71.1 billion. The company saw a big boost in membership fees, to $531 million, compared with $475 million in third quarter 2012.

Wall Street analysts had expected the club retailer to have earnings per share of $1.03, and the company’s results compared favorably with those of retailers like Target Corp. and Walmart, which "haven’t hit their stride yet this year," according to investment website SeekingAlpha.com.

Still, some analysts were cautious, such as Guggenheim Securities analyst John Heinbockel, who gave the retailer’s stock a "Neutral" rating in light of higher expectations of its earnings in the next quarter compared with a more difficult quarter a year ago. "It would not surprise us to see a correction over the next 3-6 months, although the timing of this is uncertain," Heinbockel wrote in a note to investors.

 

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Molson Coors adds new innovations to U.S. market for summer

BY Jason Owen

DENVER & MONTREAL — Molson Coors Brewing Company is showcasing a global lineup of product innovations designed to expand its portfolio and provide consumers with variety as the summer season kicks off. The company has planned new releases in Canada, Europe and the United States.

“At Molson Coors, innovation starts with the consumer, and we have to update constantly. We are in a continuous dialogue with beer drinkers and what we hear is that they like to experiment; they want interesting choices to cover a variety of occasions,” said Peter Swinburn, president and CEO of Molson Coors. “With over 300 years of brewing heritage, we have a unique track record of delivering brands that are loved by generation after generation.”

New product innovations hitting U.S. shelves this summer include the Third Shift Amber Lager, which marks the first release in a series of award-winning beers. The light lager has a mild flavor profile that is perfect for a warm summer day. The Third Shift Amber Lager is a gold-medal winning, well-balanced, yet complex lager with a sweet maltiness, lightly toasted flavoring and subtle hops, according to the company.

U.S. consumers can also find Blue Moon’s latest limited release, Sunshine Citrus Blonde. Blue Moon brewers crafted this beer to awaken the palates of consumers for the warmer weather of summer. The company recommends pairing the light citrus notes of this blonde brew with dishes such as summer salads, grilled pork and fruit-based desserts.

Molson Coors Brewing Company is a leading global brewer that brews, markets and sells a portfolio of premium brands such as Coors Light, Molson Canadian, Carling, and Blue Moon across The Americas, Europe and Asia.


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