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Gillette promotes Odor Shield antiperspirant/deodorant via ‘My City is My Gym’ campaign

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

Harnessing this growing trend of outdoor physical activity, Gillette is partnering with three hometown professional athletes to create pop-up outdoor “My City is My Gym” fitness sites across the country. On Oct. 4, hockey star Patrick Sharp will be in Chicago, on Oct. 18, former pro football star Dhani Jones will be in New York City, and on Nov. 8, football legend Jerry Rice will be in San Francisco to challenge locals to expand their fitness regimes outdoors. The outdoor fitness stations were designed by the nation’s top fitness experts and capitalize on common urban surroundings, like bus shelters, construction scaffolding, city greenways, park benches, and even newsstands, to create the ultimate all-around workout.

Gillette’s Odor Shield antiperspirant/deodorant and body wash are ideal for outdoor fitness training because they eliminate odor, rather than mask it. The products contain intelligent microcapsule technology, based on betacyclodextrin, a cyclic molecule that traps and locks away bad odors as they occur and at the same time releases fresh fragrance from the perfumes loaded within it.

“Gillette’s BCD technology helps alleviate the unfortunate byproduct of rigorous exercise by neutralizing odor caused by perspiration,” stated Tim Nolan, senior scientist at P&G. “Now, men can focus on their workout, without feeling self-conscious about sweat and body odor.”

 

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Target to stop reporting monthly sales

BY DSN STAFF

MINNEAPOLIS — Same-store sales at Target increased 2.1% during September, in line with expectations for a low single-digit increase, and the company said it would discontinue reporting monthly results in 2013.

The 2.1% gain was driven almost entirely by growth in average transaction sizes and came on top of a challenging prior year comparison as September 2011 comps advanced 5.3%. As for the elimination of monthly sales reporting, the decision is consistent with retail industry trends and Target, along with Costco, are two of the last remaining major retailers who maintained the practice this year.

"This decision is based on discussions with many of our investors and is consistent with the practice of the vast majority of our retail peers," Target EVP and CFO John Mulligan said. "We believe aligning our sales guidance and reporting with disclosure of our quarterly financial results will create a longer-term focus and provide greater understanding of our sales results in the context of our overall financial performance."

Target said total retail sales for the five week reporting period ended Sept. 29 increased 2.6% to a little more than $6 billion from a little more than $5.9 billion the prior year.

"Target’s comparable-store sales performance in September was in line with our guidance for the month," said Gregg Steinhafel, Target’s chairman, president and CEO. "We’re pleased with our sales results through the first two months of the quarter and believe we remain on-track to attain our third-quarter sales and profit goals."

Same-store sales during the August reporting period increased 4.2%. Comps for the current month are expected to increase in the low single digits.

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MinuteClinic opens first clinics in Cincinnati, Dayton

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark’s MinuteClinic has opened three walk-in clinics inside CVS/pharmacy stores in the Cincinnati and Dayton metropolitan areas.

Three more clinics, two in the Cincinnati area and one in Dayton, are expected to open over the next four months with additional locations in both markets anticipated in 2013.

MinuteClinic launched its first retail medical clinics in Ohio in 2006 and now has 33 walk-in clinics inside select CVS/pharmacy stores in the Cincinnati, Cleveland, Columbus and Dayton markets.

Andrew Sussman, president of MinuteClinic and SVP/associate chief medical officer of CVS Caremark, believes MinuteClinic can help alleviate the severe primary care shortage that is expected to worsen over the coming decade in Ohio.

"We believe MinuteClinic can be part of the solution to help broaden access to high quality, convenient and affordable healthcare services in Southwest Ohio and elsewhere in the state," Sussman stated.


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