Gillette partners with female spokeswomen as part of new marketing campaign geared toward men
BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.
Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.
The women were selected to act as spokeswomen for a campaign designed to share the male hair styling opinions of women everywhere based on a Gillette-sponsored survey. All three will appear in an integrated marketing campaign, including print ads, a TV ad helmed by film director Ruben Fleischer, digital media and public relations, with activities that kicked off in March. The campaign leads up to a first-ever live body hair styling event on April 18. The event will stream live online and feature Upton, Simone and Rodriguez taking questions and sharing their opinions on male body hair styling.
Bringing together the engineering smarts of Braun and the technological savvy of Gillette, the Gillette Fusion ProGlide Styler is a collaboration between two world-leading grooming brands to develop a precision all-in-one solution for men’s body styling needs. The Styler leverages top technology, including a Braun-engineered trimmer and Gillette’s most advanced razor blades, to give men who style their bodies a comfortable tool for consistent results, no matter what look they want to achieve.
The Gillette Fusion ProGlide Styler and Fusion ProGlide Clear Shave Gel are currently available at retail. The suggested retail price for the Fusion ProGlide Styler is $19.99 and $3.99 for the Fusion ProGlide Clear Shave Gel.
Nad’s Nose Wax now available on Walmart.com
LOS ANGELES — Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.
In addition, a full selection of 11 of Nad’s hair removal products are available at the Walmart.com site, including the original all-natural hair removal gel kit, the Facial Wand Eyebrow Shaper, a selection of on-the-go hair removal strips for face and body, the Brazilian and Bikini Kit, and hair removal creams.
Containing chamomile and aloe, Nad’s Nose Wax, the newest Nad’s product, was featured this month on the "Rachael Ray Show" and is applied with the Nad’s safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax can also be used to remove blackheads from the nose’s surface. Each package of Nads Nose Wax contains four treatment packs, a “Moustache Stencil” for men, Post Wax Calming Wipes and Antibacterial wipes.
Aquaphor taps Olympic gold medalist softball player Jennie Finch to chronicle NYC triathlon experience
NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.
Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan’s Upper West Side.
Finch’s story will come to life through her personal accounts via social media, ongoing media interviews, Aquaphor-generated content and direct communications with her fellow race participants.
Finch will toe the start line with more than 3,000 athletes from 47 states and 23 countries at the 13th annual event on July 14. The race includes a 1.5-km swim in the Hudson River, 40-km bike on the Henry Hudson Parkway and 10-km run in Central Park.
"Jennie’s success on the field and off as a mom truly mirrors the attributes of the Aquaphor brand — proven reliability in any situation," stated Evan Eckman, VP and chief marketing officer for Beiersdorf North America. "Without Aquaphor, the skin can take a beating during a triathlon. We have an opportunity to use Jennie’s expert voice to educate moms and athletes everywhere that Aquaphor protects skin. We’re so thrilled that she is joining us for this year’s race and sharing her journey to the finish line with our Aquaphor community."
As title sponsor of the 2013 Aquaphor NYC Triathlon, Aquaphor will help athletes prepare, protect and heal their skin so they can perform at their best. The company also sponsors some of the race’s most popular events, including the Diaper Derby, athlete expo and finishers’ area, where Aquaphor provides its Aquaphor Healing Ointment and Lip Repair products to participants and fans to fight blisters, chafing and more.