BEAUTY CARE

Gillette hosted Gillette-EA Sports Champions of Gaming tournament

BY Antoinette Alexander

In celebration of Gillette’s latest addition to the Fusion family—the Fusion Power Gamer—the brand hosted the Gillette – EA Sports Champions of Gaming tournament powered by Xbox LIVE in Orlando, Fla., on Tuesday.

The new Gillette Fusion Power Gamer features Fusion’s five bladed-shaving surface for comfort and has a sleek new look.

Gillette and EA Sports, a label of Electronic Arts Inc., kicked off the Gillette – EA Sports Champions of Gaming tournament on Oct. 31, 2008, inviting participants to compete against other players on Xbox LIVE, Microsoft’s online gaming platform. The competition attracted more than 350,000 participants, making it the world’s largest online multi-sport gaming tournament. It consisted of one nine-part qualification round and one knockout round in three regions—the Americas, Europe and Asia-Pacific.

The regional champions competed on EA Sports titles for the chance to be crowned a Gillette – EA Sports Champion of Gaming and were part of a live event that will air on Spike on Feb. 18 at 11:30 p.m. EST.

The global champions earned one-on-one match-ups with athletes such as Tiger Woods and Derek Jeter, Nascar driver and Gillette Young Gun Denny Hamlin, NFL tailback Reggie Bush and NBA all-star point guard Jameer Nelson.

“These newly crowned Gillette – EA Sports Champions of Gaming have proven that they have what it takes to compete at the highest level, just like our Gillette Champions,” stated Peter Clay, VP, Gillette Global Grooming. “Through our partnership with EA Sports, we’re proud to provide our winners with the experience of a lifetime and the chance to compete against some of the top names in sport.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Church & Dwight’s Nair unveils new products

BY Antoinette Alexander

NEW YORK Nair, a Church & Dwight product, has unveiled several new hair removal products.

Expanding its Shower Power collection, Nair has developed the new Shower Power Sensitive Formula. The formula is designed for sensitive skin and promises to leave skin smooth days longer than shaving. The suggested retail price is $6.99 for a 5.1-oz. tube. Existing products in the Shower Power line include Shower Power Exfoliating with Skin Renewal Micro-Beads and Shower Power Moisturizing with Aloe Vera.

There’s also the new Nair Exfoliator for Legs and Body. The 3-in-1 formula exfoliates skin, removes hair and moisturizes for soft, smooth skin. The suggested retail price is $6.99 for a 5.4-oz. tube.

For removing hair on the face, Nair has introduced a new Precision Face & Upper Lip Kit and Face Wax Strips. The Precision Face & Upper Lip Kit is comprised of a Hair Remover Cream and Rebalancing Moisturizer. Results are expected to last up to three weeks. The suggested retail price is $4.99.

The new formula of Nair Face Wax Strips features cool, mint strips and soothing wipes for added comfort when waxing such areas as face, eyebrows and the bikini area. Results are expected to last for up to four weeks. The product comes with seven medium double-sided wax strips, 10 small double-sided wax strips and three post wipes. The suggested retail price is $4.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Hawaiian Tropic and Banana Boat unveil sun care products

BY Antoinette Alexander

NEW YORK Sun care brands Hawaiian Tropic and Banana Boat, which are both part of Energizer Holdings, recently brought a touch of summer to chilly New York City with a press event to unveil its latest launches in the sun care aisle.

This year, Hawaiian Tropic is leveraging the trend in anti-aging by infusing vitamins, island ingredients and CoQ10 into some of its products for 2009.

New Hawaiian Tropic products for 2009 include:€  After Sun Body Butter: contains shea, cocoa and mango butter. The formula also is made with a vitamin A, C and E complex.€ Island Radiance Self Tanner Lotion: formulated with an All-Q antioxidant formula and contains vitamin E and CoQ10. The formula also features a light, fresh island fragrance with advanced odor blocking technology so it doesn’t have the harsh smell often associated with many self-tanners on the market.€ Aloha Kiss Lip Gloss Island Berry: features SunSure Technology so it protects longer in the sun than ordinary sunscreens and has a higher SPF with less chemical sunscreens. The lip gloss has an SPF 20.€ Oil-Free Sensitive with SPF 50: a light-weight, oil-free formula that is hypoallergenic.€ Ozone Ultimate sunscreen with SPF 80€ Golden Tanning Dry Oil SPF 6€ Deep Tanning Creme Lotion SPF 2

New products under the Banana Boat brand include Sport Performance Sunscreen SPF 85, Ultra Defense Sunscreen SPF 85, Ultra Defense Faces SPF 30 and Sooth-A-Caine Aloe Mist to soothe sunburned skin.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES