Gillette honors dad in new short film ‘Raising an Olympian’
BOSTON — As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”
It showcases the shared journey of Ryan Suter, defenseman with the Minnesota Wild of the NHL and 2010 Olympic Winter Games silver medalist, and his dad Bob Suter, Olympic gold medalist who made history with the “Miracle on Ice” team during the 1980 Olympic Winter Games in Lake Placid – where the U.S. team, made up of amateur players, defeated the world champion Soviet Union team.
Raising an Olympian brings to life the daily lessons all dads teach their sons and highlights how Ryan Suter, through failures and successes, learned to always keep his head up and maintain a positive attitude. Also revealed are Bob Suter’s efforts towards ensuring his son’s pursuit of being an Olympian stemmed from his own dreams, and not as a result of pressure to follow in his dad’s footsteps.
“While P&G athletes and their dads have always honored the role moms play in helping their kids achieve their dreams, Gillette is delighted to pay special tribute to the dads that play an important role too,” stated Hooman Shahidi, senior brand manager for Gillette North America. “We’re thrilled to welcome not only Ryan as our U.S. athlete ambassador for his commitment to excellence and precision on and off the ice, but also to honor his father, Bob, for the invaluable role he has played in Ryan’s life.”
Ryan Suter joins Gillette because the precision hockey skills that have helped him reach the Olympics twice are not the only thing he inherited from his dad; Ryan also inherited sensitive skin. To honor the role Bob Suter has played in his son’s life and to send Ryan Suter off to the Sochi 2014 Olympic Winter Games clean-shaven and ready to go for gold, Gillette is hosting a ceremonial father and son “hometown” shave on Feb. 5 in Minneapolis with the Gillette Fusion ProGlide.
They are joining other Gillette athlete ambassadors including Russian Olympic ice hockey player Alexander Ovechkin, Canadian Olympic ice hockey player John Tavares, and Dutch Olympic gold medalist speed skater Sven Kramer. Gillette is also a sponsor of Team USA ice hockey during the Sochi 2014 Olympic Winter Games.
P&G’s Old Spice expands into men’s hair care
CINCINNATI — Procter & Gamble’s Old Spice brand is expanding into the men’s hair care category with a new collection of hair care and styling products.
Arriving in stores this month, the new Old Spice Hair offering features an assortment of shampoos, conditioners and styling products.
"With value and brand loyalty as the two biggest purchasing influences for men in this category, we’re confident guys using our other products will be excited to see Old Spice in the hair care aisle," Janet Allgaier, VP of global personal care at Procter & Gamble, said. "Old Spice is known for offering the manliest smelling products on the planet. Guys’ hair can now smell just as amazing and win just as many international arm wrestling matches as the rest of their body."
To support the launch of the new Old Spice Hair Care and Styling product line, Old Spice will introduce its new "For Hair That Gets Results" integrated marketing campaign, bringing to life (literally) the idea that when a guy has great Old Spice-styled hair, amazing things happen – like phone numbers from attractive females and absolute domination at a carnival claw machine, the company said. Similar to other Old Spice marketing campaigns, the "For Hair That Gets Results" television creative developed by Wieden+Kennedy is designed to illustrate the "transformational" powers of the brand’s products in the most ridiculous, over-the-top fashion.
Old Spice shampoos and conditioners are specifically formulated for guys with differing hair types and feature 2-in-1 shampoo and conditioners in some of the brand’s most popular scents.
- Drench – Moisturizing shampoo for dry hair;
- Kickstart – Cleansing shampoo for all hair types;
- Bulk Up – 2-in-1 thickening shampoo and conditioner for guys with thin hair;
- Swagger – 2-in-1 shampoo and conditioner in one of the brand’s three most popular scents;
- Fiji – 2-in-1 shampoo and conditioner that smells like palm trees, sunshine and freedom;
- Wolfthorn – 2-in-1 shampoo and conditioner, part of the popular Wild Collection, a smooth scent for nocturnal creatures; and
- Pure Sport – 2-in-1 shampoo and conditioner in the fresh, clean, masculine and popular Old Spice scent.
Each of the five Old Spice styling products offer a description and visual silhouette on the packaging to help educate guys about the styler that best fits their specific hair type.
- Deadlock Spiking Glue – Ultimate Hold and Shine, for hair that always stands its ground;
- Cruise Control Forming Crème – Natural Hold and Shine, for hair that doesn’t try too hard and doesn’t have to;
- Forge Molding Putty – High Hold and Matte Finish, for hair that’s sturdy, yet shapeable;
- Unruly Texturing Paste – Medium Hold and Textured Finish, for hair that just wants to mess around; and
- Spiffy Sculpting Pomade – Moderate Hold and Matte Finish, for hair that’s reworkable, again and again.
Coty signs fragrance partnership with musical artist Enrique Iglesias
NEW YORK— Coty has partnered with singer and songwriter Enrique Iglesias to develop his own line of signature fragrances.
The first fragrance is expected to be released in the summer of 2014.
"Enrique Iglesias is without question one of the most inspiring and talented artists in modern music," stated Michele Scannavini, CEO of Coty. "We look forward to translating Enrique’s passion, authenticity and energy into a fragrance powerhouse."
Iglesias remains one of the best-selling artists in history, with sales exceeding 100 million albums worldwide. He has also had five Top 5 singles on the Billboard Hot 100, with two reaching the top spot, as well as 13 No. 1 hits on the dance chart — the most ever for any male performer. Moreover, he has 71 No. 1 hits across all Billboard charts. He also is the record holder for most Spanish language singles to hit No. 1 on the Hot Latin Tracks chart, producing 23 in total.
"We are thrilled to partner with the talented Enrique Iglesias," added Renato Semerari, president of Coty Beauty. "This partnership provides us with a great opportunity to expand our business in emerging markets, particularly in Brazil, the world’s largest fragrance market, as well as in our other key fragrance markets."