BEAUTY CARE

Gillette facial hair styler makes grooming easier

BY Antoinette Alexander

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look. Most of these men purchase a myriad of products, including scissors, trimmers and razors, to tackle what they consider to be a complicated and frustrating grooming process. Enter the new Gillette Fusion ProGlide Styler.

P&G assembled a team of scientists from two grooming brands — Braun and Gillette — with the goal of developing a precise 3-in-1 solution for men’s facial hair styling needs. The new Gillette Fusion ProGlide Styler combines Braun’s trimming technology with Gillette’s blade technology, helping men trim evenly.

In conjunction with the Fusion ProGlide Styler launch, Gillette introduced Fusion ProGlide clear shave gel, a nonfoaming shave gel that allows men to see where to trim and accurately edge their facial hair.

To unveil the new Gillette Fusion ProGlide Styler, Gillette has teamed up with three entertainment icons: musician and fashion designer André “André 3000” Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody.

All three men will serve as brand ambassadors and will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations that kicked off in February.

The Fusion ProGlide Styler and Gillette Fusion ProGlide clear shave gel became available beginning in February. The Fusion ProGlide Styler has a suggested retail price of $19.99, and the Gillette Fusion ProGlide clear shave gel has a suggested retail price of $3.99.

 

 

The article above is part of the DSN Category Review Series. For the complete Men’s Grooming Sell-Through Report, including extensive charts, data and more analysis, click here.

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Mode introduces new Natural Skin High Performance Hydrating foundation

BY Antoinette Alexander

ALBANY, N.Y. — Mode beauty brand, which was developed by second-generation cosmetics purveyors Cristina Samuels and Jennifer Isaac, has created the new Natural Skin High Performance Hydrating foundation.

Natural Skin is infused with PotentNatural chardonnay and blueberry fruit extracts to help battle fine lines and wrinkles and diminish uneven skin tone. The full coverage fluid foundation promises to hydrate and even out skin’s complexion to provide a weightless, natural finish. To help smooth skin’s appearance, it also features a natural mineral clay to promote toxin elimination from the skin’s surface.

The new Natural Skin High Performance Hydrating foundation is available in six shades and has a suggested retail price of $10. It will be available in stores for spring.

Mode products are sold in drug stores, supermarkets and specialty stores.

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Dr. Duve Babies & Kids line enters U.S. market

BY Antoinette Alexander

DELRAY BEACH, Fla. — Dr. Duve Babies & Kids, a product line that aims to provide healthy skin care solutions for little ones, is entering the U.S. market through a partnership with Nutritional Products International.

The line, which is part of the Dr. Duve Skin Care brand, offers parents a way to treat and prevent some of the most common skin problems faced by children and babies, including neurodermatitis. It has been developed by German dermatologist Stefan Duve, who has a wide range of expertise in dealing with the skin problems of children.

"Children today face many different types of skin problems, but there are very few solutions out there to help deal with them," Duve stated. "We are very pleased to launch these products in the United States, as they have the potential to help millions of parents to find the skin care solutions they need for their children’s skin."

The product line was born out of Duve’s experience in treating children with skin issues, as there were not many preventive and care products available. The skin of small children is especially sensitive and is about five times thinner than that of an adult, and it tends to be drier and more vulnerable to infection. Because of this, children and babies require a special kind of skin care, according to Duve.

In response, Duve developed the Babies & Kids line, which utilizes natural ingredients from around the world and is designed to gradually build up the strength of the skin each day.

Dr. Duve Babies & Kids includes wind and weather cream, skin care oil, nappy rash cream, skin lotion, bath silk, shampoo and sun protection items. All of its products are paraben-free and avoid the use of preservatives and synthetic coloring.

"We are very excited to assist Dr. Duve Skin Care in its efforts to launch its Babies & Kids line in the U.S.," stated Brian Gould, director of operations for NPI, which provides sales and distribution services for worldwide brands. "This line fills a very big need in the market for parents to get the skin care solutions they need for their children."

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